The most popular Internet application this year is none other than Weibo. Tencent Weibo has just announced that its registered users have exceeded 200 million, and Sina Weibo’s valuation has reached several billion dollars. Various media such as TV and newspapers often report what happens on Weibo, and various government departments have also opened official Weibo to bridge the gap with ordinary netizens.
B2C e-commerce websites and group buying websites, which are most sensitive to Internet applications, have entered the Weibo platform to carry out their own marketing activities and obtained very good results. Unfortunately, surveys and statistics found that Sichuan Internet entrepreneurs are not that cold about Weibo. Although they see the media hyping it every day, they do not pay attention to it. Most of them just register an account and post a few Weibo posts. After all, Weibo completely ignores the media attributes and platform attributes of Weibo, and still uses traditional Internet marketing methods to promote its own website. It can be said to be "looking for food everywhere with a golden rice bowl in hand."
The author here lists some benefits that Weibo can bring to entrepreneurs. I hope that Internet entrepreneurs in Sichuan will pay attention to the Weibo platform.
1. A platform for brand communication. Weibo currently has stronger media attributes. It gathers a large number of individual users. The more active ones are media reporters and celebrities from various industries. Weibo gives us a connection with the industry that is difficult to obtain on ordinary days. Celebrity networking and opportunities to get media attention. Entrepreneurs spend all day thinking about how to promote and let more users know about it. So far, many individuals or small businesses have exploded on the Weibo platform through creative event planning, thus driving corporate brand communication and market expansion.
2. A platform to expand personal relationships. It is precisely because Weibo is an emerging application platform on the Internet that it has attracted a large number of Internet practitioners, venture capitalists and angel investors. Everyone is familiar with celebrities in the Internet industry such as Kai-fu Li, Cai Wensheng and Xue Manzi. I am on Weibo every day, and I have the opportunity to communicate with them through Weibo fans, reposts, comments and private messages. People often ask in the IT Teahouse community if anyone knows so-and-so, and the author usually replies "Here." Find it on Weibo." In fact, I don’t know how many times business cooperation, project investment, talent recruitment, etc. have been reached on Weibo;
3. The emergence of Weibo, a platform for user interaction, has instantly shortened the distance between people. It is also possible to distinguish various types of users through tags, topic searches, etc. This is something we often talk about when designing Internet products. In one sentence, "make products that satisfy users" and "products must help solve users' difficulties in some aspects in order to be long-lasting." How to obtain user needs, Weibo gives us an opportunity to quickly obtain user feedback, and can talk to users in real time. Preliminary market research on new products, product trials, product improvements, after-sales services, etc. can all be obtained through Weibo;
4. A platform for product sales. Weibo is not just a platform for people to watch the excitement. Perhaps everyone has seen too much news about various events happening on Weibo and thinks that Weibo is just a place for people to hang out and have fun. , in fact, there are already too many B2C websites and companies that actually sell products through Weibo. To put it more directly, they make money. With the current hot money in B2C, the price of Internet advertising is also rising. In the past, if you invest 100 yuan, you can earn back 100 yuan. Now, if you invest 100 yuan, you can earn back 10 yuan, which is very good, but everyone is still investing desperately. Weibo is a new platform with extremely high ROI. Keen coastal entrepreneurs are seizing this opportunity. We Sichuan entrepreneurs should also catch up.
5. The emergence of real-time news platform Weibo has caused many people to no longer read online news. As long as something major happens, Weibo will publish it immediately. Therefore, if you want to understand the latest industry trends, Weibo is the best place. A good choice is that the news released by the media has either been filtered or is a PR release that cannot be softer. You can also get a lot of unexpected gains on Weibo. Of course, Weibo is also relatively time-consuming. As an entrepreneur, you can use the trivial time in your life to participate in the interaction on Weibo through your mobile phone. I believe it will give you a lot of benefits. It helps a lot in starting a business.
If you have opened Sina Weibo, you are also welcome to activate it on the Weibo channel of IT Teahouse (t.itchaguan.com), which mainly gathers Sichuan IT entrepreneurs. Weibo is a magical thing. Don’t wait until a few years later to regret not using it. (Text/first published by it Teahouse, please indicate the source for reprinting)
Thank you Jialun for your contribution