Recently, when chatting with many webmaster friends, everyone mentioned the problem of editing articles on the site. They all reported that although the website has a certain weight, many edited articles are still not included; some included articles do not receive corresponding rankings; The ranking bounce rate is very high. After everyone's discussion, we came up with the following editing points for the articles on the site, which are for reference only.
Article formatting standardization
Standardization of typesetting is mainly for user experience. An article with typesetting is obviously better than some messy articles. An article with standard typesetting pays attention to having a beginning, a tail, and content. As the so-called tiger head, phoenix tail, and pig belly, it is very vivid. We explain basic formatting standards for articles.
Reasonable layout of web page colors
Maybe you are confused about the relationship between the quality of the article and the color. I think that like a beautiful woman, if you add appropriate earrings, she will look more charming. From the perspective of user experience, try to choose a non-glaring background color for the article. Try to avoid choosing red for text; from the perspective of search engines, the background color and font color should be as inconsistent as possible, otherwise it will be regarded as cheating.
Article word count is required
After editing the article, you should roughly estimate the word count of the article. The author recommends that general on-site articles have 300 to 500 words, so that they meet the standards for both search engines and users.
Appropriately intersperse some tags
The setting of tags exists to highlight the key points of the article and mark the relevant matters of the article. The appropriate use of tags in the article has far-reaching significance for both user experience and search engine friendliness. The tags referred to here mainly include H tags and B tags. As well as the A tag, generally speaking, the H tag displays the center of the article, the B tag marks keywords and long-tail words, and the A tag is used to connect to related articles. The author has the following suggestions for these tags:
The H1 tag only appears once in the article. If there is a subordinate H tag, there must be a superior H tag, and vice versa.
According to the crawling principles described by search engines for articles: crawling starts at the beginning of the article, crawling starts at the end of the article, and crawls between the second and third occurrences of keywords in the article. Among these three crawling principles, most of them start from Capture the description at the beginning of the article. It is recommended to naturally insert keywords and bold them at the beginning of the article, and set long-tail words as column names to bold and reflect the center of the column.
Regardless of whether it is search engine friendly or user experience, article links should not be too many. Generally, two or three are enough. However, for search engines, you need to be reminded that links are for users to solve questions and expand relevant knowledge. Do not randomly intersperse A Label.
Editing points of the article itself
There are three sources of articles on the site: article reorganization, article rewriting, and original creation. No matter which method is used, qualified articles have several things in common: high readability, clear viewpoints, low repetition, concise and comprehensive, and sufficient and reasonable arguments.
The article briefly explains the editing points of the article from the whole to the parts. Articles written through the above editing points will reduce the website bounce rate, and combined with the support of other weight sources, it will obtain better rankings. In short, such articles are not only good for search results It contributes to engine friendliness and also has a positive effect on improving user experience.
Article source Chengdu SEO http://www.tyylmsxj.cn
Editor in charge: Yangyang author timi’s personal space