The Internet promotion industry has been in the ascendant in recent years. If you open the recruitment website, Internet promotion positions are generally the most popular positions except sales staff. Both large Internet companies and some small and medium-sized trading companies are recruiting people extensively, and due to the lack of Few companies do not understand online promotion, which makes online promotion become like a chore, like a manual job with low technical content. In fact, I have been doing online promotion for about 2 years. I used to do it in a small business, and it was really just posting external links and soft articles every day, which was very monotonous. But after I came to a more formal online company, my online promotion supervisor gave me This gave me a lot of inspiration, especially in the basic aspects of online promotion:
First of all, you must understand basic SEO and learn to please search engines. This is the basic quality of online promotion. Many corporate online promoters are sending external links, but when you ask them which platforms have high weight and which platforms’ external links are easy to be indexed by search engines, many people will not be able to answer. Basic SEO In addition to some articles on the Internet, you also need to understand basic search engine principles. These two aspects need to be combined to improve yourself.
Secondly, you must fully understand the industry characteristics of the website you are promoting. Only with a full understanding of the industry can you know the appropriate promotion method. What I do is optimization of business websites promoted by Google. Before, I used Internet resources for cultural and artistic content to optimize. Obviously, the effect was not good. As I gradually understand the characteristics of this industry, I have now found the right ones in related industries. By exchanging links on the website and using appropriate e-commerce platforms to promote information, the number of clicks and business inquiries immediately increased a lot.
The third is analytical ability. First of all, you must analyze the website you promote, analyze its included number and external link structure, the relationship between the website’s name description and keywords, and if you have a certain technical level, you must also analyze the code. . The second step is to analyze competitors, select about 5-10 websites with good competitive keywords and business in the same industry for analysis, analyze them similarly to analyzing your own website, and record them regularly. After knowing yourself and your enemy, you should be able to formulate an optimization plan.
Fourth, understand the habits of target customers. In online promotion, we often encounter a significant increase in traffic within a period of time, but the traffic is irrelevant and not the required customer traffic. In this way, the effect on marketing promotion is actually zero. of. Website promotion is expensive but not expensive. You need to understand some of the habits of target customers, such as the issues that experts in your industry are most concerned about, such as service quality, price and after-sales needs. Promotion should be based on these customer needs and habits, especially in the columns of the website. In terms of content arrangement, it must be directly targeted at users’ habits, so that they can get the information they want immediately after clicking.
Fifth, have an optimistic attitude. Mature online promotion knows that this is a task that requires a certain period of time to show results, and cannot be rushed. My mentality is that it is best not to check the inclusion and ranking every day. Just check the traffic appropriately to understand the server situation. The rest of the information can be checked once a week, because major updates from Google and Baidu only take about one to two weeks. times. If you check frequently and see no change or decrease, it will affect your work mentality and be detrimental to work progress.
The last thing is to have strong execution ability. Whether you make a plan yourself or someone else makes a plan, you must fully implement it to the end. The optimistic attitude mentioned in the fifth point actually means not to give up on execution and promotion due to temporary setbacks or ineffectiveness. Plan, from my experience, there are currently not many means and methods of online promotion. The success or failure of online promotion is entirely based on the effect of execution.
The above are some basic qualities of online promotion that I have summarized from my work. Of course, experts in online promotion will summarize their own work and gradually form experience. I hope the above paragraphs can be helpful to everyone!
This article is provided by Ronnie, editor of google advertising promotion http//google.teamtop.cn. Reprinting and communication are welcome!
Thank you helloworld123 for your contribution