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The website title is the core of a website, which highlights the soul of the entire website. After being on the Internet for so long, I often hear from webmaster friends around me that rankings drop or fluctuate after changing the website title, so webmasters will not change the website title at will unless absolutely necessary. Once the webmaster changes the title, especially the title of the homepage of the website, search engines will think that the content has also undergone major changes, and rankings will inevitably drop or fluctuate. This is very easy to understand. For example, if a shopping site suddenly changes its title to an SEO site, it is absolutely wrong and the user experience will be very poor. It would be strange if the ranking does not drop. Therefore, this approach of search engines is also worth understanding. Therefore, it will take time to regain the ranking. If the website title is frequently changed during this period, it is inevitable to be demoted, and it is also very likely to be K. Couple SEO optimization blogger Dandan needs to remind everyone: Do not change the website title frequently and significantly, it is okay to make small fuss. But more often than not, we need to change the title of the website. There are really a lot of things going on at this time. The author will talk to everyone about the things that happened after changing the title of my blog.
Home page title modified, snapshot stay
In the three months since I established my website, I have made major changes to my blog title three times, and countless minor changes. When I first started building the website for a month, the weight of the website was very low. After changing the title, a serious problem arose: the home page snapshot stayed for 2 weeks. Moreover, the site and domain snapshots were out of sync; in the third month, I changed the title again, and the snapshot stayed for 4 days. Fortunately, the internal page snapshots were updated frequently during this period, thanks to the author's high-quality original articles and soft articles every day. After the author changes the title, he will write high-quality article content and soft articles, so that the impact of changing the title can be minimized.
The title of the inner page has been modified, the update of the inner page is slow, and there is no ranking in the long tail.
The title format of the author's internal blog pages is - article name | blog name, so after changing the title of the homepage, all the titles of the internal pages will also be changed. Google's crawling update speed is very fast, and all internal pages are updated in about a week; but it has been more than a month since Baidu, and there is still a lot of content that has not been updated. You can take a look at my internal pages. There are several forms. This is because they were not completely updated after changing the title. Moreover, the most serious problem after changing the title of the internal pages is that there is no ranking for Baidu long-tail keywords. In fact, it is not bad. understand. Baidu has not completely updated the internal pages yet, so how can we talk about the weight of internal pages and how to rank them? As a result, this blog has lost a lot of traffic. Alas, this is the most sad thing.
The ranking of core keywords on the homepage is unstable (decreasing)
The author's Hangzhou SEO ranking was always at No. 2 before changing the title. Within a week after changing the title, Baidu dropped to No. 3. At night, the ranking sometimes reached No. 4, No. 6, No. 9, etc. ( It seems that Baidu’s algorithm is different during the day and night sometimes)... Fortunately, it didn’t fall off the first page. However, it returned to normal after a week, and Baidu is still very good for sites with relatively high website weights.
The title highlights the keyword ranking and increases
The author has several keywords: Baidu optimization, Baidu promotion, and Baidu ranking. Two weeks after modifying the title, the rankings all increased. This is inseparable from the author's highlighting of such keywords in the title. From another aspect, it also reflects the importance of website title for keyword ranking. And for websites with high website weight, Baidu will also get better rankings for word segmentation.
The above three situations are all situations where the website title is changed greatly. During this period, the author made small changes to the website title many times, but there was no obvious change in the ranking, so it doesn't matter if the title is small. The author takes personally modifying the title as an example to explain in detail what happens after modifying the website title. From the modification of the title of this blog, we must understand: the title is very important for keyword ranking, and high-quality original website content ensures the weight of the website. Base. The address of this article: http://www.maer1001.com/seo/473.html . Welcome to communicate and make corrections!
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