Due to the rapid development of the Internet, online shopping has become an indispensable part of citizens. After the domestic market is operating well, they will think about operating foreign markets. Since the economic crisis, the marketing of foreign trade stations has become increasingly difficult. Yes, for a foreign trade company, how to optimize the foreign trade station?
First of all: If you are building a foreign trade website, you need to consider the domain name and space. It is best for the domain name to be simple and clear, and it is best to be related to the keywords of the website. At the same time, you should also pay attention to the users of your website. For foreign users, it is best to use English so that it is easier for people to remember. The choice of space must take into account the issue of speed. Foreign countries have a strong concept of time, and people are not willing to spend time waiting for your website to open. It is best to use foreign trade website space. No registration is required. You can try ixwebhosting. There is an official Chinese website ( http://cn.ixwebhosting.com ), free domain name registration, independent IP, and high speed. Here Not much to say.
Secondly: the construction and optimization of foreign trade websites is also very important. The most customers of foreign trade stations are from abroad, so the construction of website style may be different from some domestic websites. As a website optimizer, you cannot set the goal in one position and do not let it go. You must base it on different Customer experience requires different website styles. Give customers what they want. The homepage of the website must be attractive. The template of the website must be simple and not too fancy. The navigation within the site must be obvious and the links within the site must be optimized. Just like a foreign trade website selling bags, the most important thing is to display the style of the bag and the quality description of the bag on the homepage. Use pictures instead of text, which is more convincing. The construction of the inner pages of the website is also very important. Yes, the introduction of each product also needs to be very detailed. People cannot see the actual product, so your description must make others feel that they are looking at a real thing, so as to capture the hearts of customers.
Again: The editor personally feels that what foreign trade websites want is orders, not crawling by search engines. Why do you say this? There is a website whose keyword ranking is at the first place, PR is also very high, and inclusion is also very high. However, it has never had any orders since the establishment of the website. The probability of such a thing happening in foreign trade websites It's very big. Why does this happen? To sum up, the most important thing is that the products on the website are not suitable for foreign consumption. You must know that other people's opinions are the same as those outside. Others may not like what is good outside. Your product must meet the needs of users. If search engines like it, but customers don’t, it won’t work. Therefore, foreign trade stations should do a good job in user experience. Use your products to impress customers. Only users who can place orders with you are your customers. Otherwise, all rankings will be in vain.
Finally: optimize the links within the site. If a customer actually comes to your site, you can't let him leave empty-handed. You need to do the navigation within the site and the internal links of the website. The same product can be used for internal links, anchor text links within the site, these details. You have to consider everything. After all, we don’t know much about foreign customers and don’t know what they like. If a customer comes in and doesn’t like this product, he can find other things he may like through internal links, so that we can achieve the effect we want. That’s it.
In fact, whether it is a foreign trade website or a domestic website, we must consider it from the user's perspective. If it is a website that serves others, we should consider others. Everything others want can be found on our website. Then Still worried about not having users.
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