For a website optimizer, it is very important to clearly understand one's own professional status. Our job determines that we must have keen senses and always pay attention to changes in website rankings and search engines.
Some people say that the foundation of website optimization is execution ability. In fact, I personally think that the website optimization industry is a comprehensive work industry, and execution ability is just a general concept, which makes this execution ability too general. The first thing a website optimizer does is to analyze his own website. Only by knowing the shortcomings of his own website can he effectively carry out an optimization. Only by making up for the shortcomings of his own website can he carry out real optimization.
Only if your website has no obvious shortcomings can you carry out a comprehensive optimization. The shortcomings here refer to the basic aspects of website optimization, which are too low website inclusion, too few external links, irregular content updates, few friendly links or low quality, etc. When someone sees this, they will say: Isn’t this the skill of website optimization? Once these are done well, the ranking will naturally go up.
What I want to say is, is this really the case? If you search for these aspects of optimization knowledge, a lot of information will explain this aspect. Do you still think this is a real optimization technique? This knowledge is just the basis of some optimization, not a real optimization technique. Pay attention to the difference between foundation and skills. The foundation is essential. The foundation determines the potential for development, but it cannot determine the final outcome, which is the top three in the ranking. The foundation plus skills can determine the final outcome of optimization.
Some students have laid a good foundation for optimization, and their website rankings are very high, and some even reach the top five. Are you still exerting your execution power at this time? While you are exerting your execution power at this time, you also need to use your keen observation skills to analyze the scope of competition and competitors. Only by constantly analyzing and summarizing and discovering effective techniques that others have not used can you ensure your ranking.
Others will not tell you the real optimization skills clearly, and even if they tell you, they may not be suitable for you. The real skill of optimization is to change at any time, because this change changes according to the focus of the search engine. Changes in skills test your observation and analysis abilities. Only the skill you discover and master is the moment when you can exert your execution ability.
To make a simple summary here, observation and execution are the foundation of website optimization, and the foundation and skills of website optimization are the factors that determine website ranking.
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Editor in charge: Yangyang author Zi Ming’s personal space