It is normal for a website to rise and fall in search engine rankings. It is easy for many webmasters to fall into some misunderstandings when dealing with this matter and analyzing the reasons. Once the website ranking drops, they begin to recall what changes they have made to the website in the past two days, and firmly believe that the recent changes are the The reason for the drop in ranking. For example, the website changed the server two days ago, and the website ranking dropped after a few days. You will immediately think that changing the server has an impact on the website ranking. In fact, the reason is not because you changed the server, but because the new server is unstable, resulting in Website access speed slows down and often cannot be opened, etc. Therefore, the reason is not the action of changing the server, but the problem of the new server itself. If the new service is stable and normal, it will not affect the ranking of the website. Webmasters must get rid of these misunderstandings when building, optimizing and ranking websites, otherwise you may become more confused the more you optimize and rank.
1. Foreign space and domestic space have an impact on website rankings. Websites placed on foreign servers have worse rankings than those placed on domestic servers.
This statement is not correct. Search engines such as Baidu do not discriminate against overseas sites. It’s just that, due to some national laws and regulations and other factors, if ordinary users cannot access the website, then search engines like Baidu may not be able to access it either.
2. When one of the websites on the same IP is punished, other websites with the same IP will be affected and will also be punished.
This possibility is extremely small. The reason why websites on the same IP are punished by Baidu for a certain period of time is not because they are connected to the same IP and are punished, but because they are placed on the same server, and this server is very unstable and Navigation has been downgraded, such as it is very slow and often cannot be opened, etc.
3.Google supports nofollow, but Baidu does not.
At least since 2010, Baidu has also supported nofollow.
4. The site has a CDN (content distribution network), which will have an impact on Baidu rankings and the website's weight will decrease.
Nowadays, many large websites are using CDN, and having a CDN on the site will not affect the ranking. However, some CDN service providers may cause website access to be unstable in certain areas, which may affect Baiduspider's crawling. Therefore, the impact is not because you have opened a CDN, but because your CDN service provider's technical factors and other factors cause instability in your site access.
5. When using site syntax to query the website inclusion status, if the website homepage is not ranked on the first page, it means that the website has been demoted.
This statement is incorrect. The search results of the site syntax query are more likely to be sorted randomly. In addition to indicating that these web pages have been included, it cannot explain any problems.
6. The maximum size of Baidu website is 125K. Web pages larger than 125K will have an impact on Baidu's inclusion and ranking.
There is no direct relationship between page size and search engine crawling. It’s just that if the webpage is too large, it will be crawled and truncated; and the content part is the same, if it is too large, the webpage will be crawled and truncated. Of course, the upper limit of crawl truncation will be much greater than the upper limit of index truncation. It does not mean that web pages larger than 125K will have an impact on web page inclusion and ranking.
7. The longer the title, the better, and it can include many keywords.
Search engines have no restrictions on title length. But many people like to stuff a lot of keywords into the title, thinking that it will be fully blooming, but it may be counterproductive. This principle is the same as setting the number of hyperlinks on a page. The more people get a piece of the pie, the less each person gets.
8. Will the website be punished if I modify the meta description on the homepage of the website?
Many webmasters feel this way, mostly because the website is new and the theme and content of the website are not mature yet. Therefore, after the website is completed and launched, the title and description may be frequently changed, and it happens to be changing When it comes to titles and descriptions, the ranking of the website has dropped. The reason is that new sites are under the observation period of search engines, and the content of new sites generally changes significantly. Fluctuations in rankings are normal. It just happens that when you change the title and description, the rankings drop. This is not reason. Modifications that are too frequent may not be reflected in the summary in a timely manner. Of course, frequently changing the title and description is not conducive to user experience, and search engines will not welcome it. However, it cannot be said that modifying the meta description on the homepage of the website will be punished. The problem lies in one degree.
9. Changing servers will have an impact on rankings.
No, website rankings may be affected after changing servers, but the problem is not with the server you changed, but because your new server may be unstable. If the access speed drops, it often cannot be opened, there are hardware problems, etc.
10. If you do Baidu promotion, once you don’t promote your website, it will be difficult to have a good ranking. In other words, Baidu promotion affects natural rankings.
Whether you do website promotion or not has nothing to do with the website’s natural ranking. As for the website ranking that is very low or even unavailable after no promotion, the reason can only be found in the quality of your website. For websites that do not do promotion, they start to pay great attention to the quality of the website at the beginning of the website construction, because only in this way can there be problems. Good ranking. As for promotional websites, as long as they spend a little more money, they can be ranked first, so there is no need to consider the quality of the website. And once you don't promote, you lose your privileges, and you stand on the same starting line of winning with quality as other websites, it will naturally be difficult to compare with others.
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