In the eyes of many friends, keyword ranking mainly relies on the support of content and external links. In fact, this is a correct statement, but if you do not do it in a targeted way, you will lose your way. For example, writing articles every day and posting every day External links, but when others ask when keywords will be ranked, I can't give an approximate time, because there is no data analysis on my own website and competitors' websites; now many SEOers regard seo as It's like buying lottery tickets at the same time, but by carefully analyzing other people's websites, you will find that the top-ranked website must have its advantages. Here is an example to illustrate how I optimize and promote keywords (personal experience).
Optimized keywords: 1. Tea set; 2. Gift tea set optimization page: http://www.zuipin.cn/chaju.html
1. Data analysis of competitors and your own website
First, search the two keywords tea set and gift tea set on Baidu respectively, and analyze the top three websites. I personally think that we should mainly analyze some websites with top-level domain names, because there is nothing worth analyzing in the inner pages of some high-weight websites, such as rankings. The first place is Dangdang, and the second place is Joyo Amazon. It is not easy for these websites to catch up with even one content page; the top-level domain name can be carefully analyzed, including the time of the website domain name and the website title. Whether it contains keywords, the quantity and quality of external links, and the number of anchor texts of keywords, etc., and keep records.
Then conduct an analysis of your own website. At this time, you will have a clear idea. If you want to catch up with those competitor websites, how many external links do you need to send, and how long will it take to complete? Let the data speak for itself. It is the most effective. Of course, this is just a rough analysis and is not 100% accurate.
2. Execution issues of seo personnel
Of course, with data analysis, we must implement it down to earth in order to achieve the final victory. For example, the optimized page must have 1,000 external links, the keyword tea set must have 100 anchor texts, and the keyword tea set must have 150 anchor texts. In order to surpass the competitors, we should carry out scoring steps at this time, such as 15 external links to the blog, 5 soft articles, 60 other external links, and content updates within the site, etc., which should be carried out in a planned way and completed every day. A plan made by oneself.
Of course, this is just a simple summary. Generally speaking, as an optimizer, whether it is an order we take or a task assigned by the company, we must go through these two steps to achieve results. The article was originally written by Gift Tea Set ( http://www.zuipin.cn/chaju.html ). Please add a link to the article when reprinting it. Thank you all.
Editor in charge: Yangyang author Zeng Yuwen’s personal space