Website optimization has always been a concern for webmasters. Only by doing a good job in website optimization can we attract more visitors and retain users. There are many SEO techniques, and as long as you perfect one of them, you can succeed.
On September 16th, the A5 Thursday edition chat event invited Mr. Wu Wei from www.seowhy.com to share website optimization issues and SEO technology discussions. This article has compiled some of the highlights of the chat. Discussions are welcome.
Q: You are an SEOER. What is your daily SEO work? It's best to be specific and detailed. What SEO needs to do every day!
Answer: There are three types of SEO workers: 1. External link specialists, editors who know something about SEO; 2. SEO supervisors, who specialize in on-site optimization, organize teams, and then conceive strategies and arrange personnel to implement them; 3. Researchers, who specialize in these SEO tasks The author provides some research on the latest search trends and website situations. I belong to the third one. Just add another training.
Question: What direction do you think would be better for SEOER now? What level of SEO do you personally think is up to standard?
Answer: The way out for SEOER is generally to go in two directions: 1. Focus on marketing and provide targeted traffic specifically for products or services. For example: do marketing in the medical industry to take care of patients, be a Taobao customer, or do some cps (this is very popular abroad). 2. Do marketing first, then brand. Develop a brand website in a niche industry through SEO. (Niche industry refers to a niche industry that is relatively segmented and serves a special group of people that is not satisfied).
Question: Why are some keywords unstable, such as the four words "wenwanwalnut". My walnut circle used to be in the top few on the first page of Baidu, but now it is in the second place on the second page. Don't know why.
Answer: For some keywords, if new websites appear frequently, the rankings will easily fluctuate. But if it’s just your own website’s ranking that fluctuates, it’s often because the weight needs to be improved. For example: included volume and external links, website time, etc.
Question: 1. Is there a future for learning SEO now? 2. I also watched your 30w video. How much credit do you have for their achievements? 3. If I participate in SEO training and I build a website, you will guide me. How can I make money through this website? 4. After passing your training, how can you help me achieve a profit of 300,000 yuan in one year?
5. Nowadays, I am learning so much about SEO. As a low-level SEOer like me, how far can I reach after participating in your SEO training? 6. Are you going from basic to advanced training in SEO? (I mean, Do you train a website on how to layout keywords? How to design user experience? How to increase PV? How to make a new B2C website sell.
Answer: 1. Learning SEO now is like entering Taobao and opening a store five years ago. When I first came into contact with Taobao five years ago, I thought there were many people selling things. But looking at it today, I feel like it was just the beginning five years ago. Taobao is a platform, and SEO is more importantly a set of ideas, and the platform is a search engine. The purpose is all e-commerce (products or services).
2. Excellent people often have high emotional intelligence. What we provide is just an idea and technology of our expertise. As for the credit, I don't know, I can only say that it varies from person to person. As I am most grateful now, I am a friend who first told me about the idea of positioning and segmentation. If I didn't have this thought, I might still be confused now. 3. In fact, many times, SEO is not a myth. What we can do is to train SEO systematically, but there is no way to make every website profitable. It can only be said that through some of our guidance, friends who have just set foot on the Internet can avoid many detours and stand on our shoulders to see further.
4. The 300,000 target we are talking about is based on what we think is a “vision theory”. It means that what you are thinking about today and having a set of practical ideas and methods to implement it will be realized in the future. Therefore, we set such goals for students. 5. As for keyword layout, pv, user experience, etc., this is what we want to talk about. But I think what we teach is still very good, and it is much richer than what you said. The answers are not in order because there are many questions later. Haha, sorry.
Question: My website’s regional main keyword is sm talent network, bd ranks first, and other keywords of GG are included normally, but the main keyword is not ranked. How to optimize?
Answer: If the Baidu ranking is very good, but the GG ranking is not good. You can just make more links to the homepage. If Google ranks well but Baidu ranks poorly, add in-site anchor text.
Question: Now I just don’t know which product to choose as a good Baidu keyword. I can’t get the popular ones, and when I get the unpopular ones, customers don’t know how to switch. Is there anyone who has this kind of trouble? I’ll ask Mr. Fu Wei.
Answer: Yes. This is a big problem. On the one hand, it must have rankings and traffic, on the other hand, it must have a good conversion rate. If the conversion rate cannot be determined. It is recommended to be a Taobao customer first. That is: guide traffic to the store you selected with a relatively high conversion rate.
Question: Each section of the Discuz program can set keywords, so do we need to set them? If the keywords of each section are set to be the same as the Meta keyWords of the website, will it have any impact? I see that there are many companies under the Video Game Bus The forum does not even have keywords set, but the rankings are very good. How can I determine whether this is a deliberate optimization, or whether it is better to ignore it and let nature take its own course.
Answer: For dz forum, you only need to write the keywords and description on the homepage. There is no need to write this in each section. Of course, there are no disadvantages to writing. The forum mainly relies on sustainable popularity, and then adding a little setting is not a big problem.
Question: Teacher Wu Wei, as a graduate student, you gave up what you studied and switched to SEO, which is neither a related major nor an advanced subject. What was your courage and original intention to do so?
Answer: This is the first time someone has asked this question. I don’t know why, but I feel a little inexplicably moved. To be honest, it seemed like fate. Just like today's exchange, it may lead some people to the path of SEO. This is God's will.
Question: Hello: Teacher Wu Wei 1. How can my website achieve a good ranking for a certain word in a short period of time? 2. What does SEO need to do to be considered a qualified SEOER?
Answer: If you are pursuing short-term results, using domain name 301 with high weight to your domain name will have a certain effect. The other thing is, use the software to refresh the ranking, and then click. Of course, these are not long-term solutions for the system. Whether you are a successful SEOER depends on your cases and performance. In my own opinion, it is self-confidence.
If you have operated several websites yourself and have many successful cases, you will naturally be very confident. The other is to have more contact with more experts and see what they are doing in SEO. It’s mainly about the thinking level. If you only know how to make links, you are at the level of an SEO external link specialist. If you know the layout of the system and how to explore the long tail, you are at the supervisor level.
Question: Mr. Wu Wei, I participated in the A5 Teacher’s Day essay competition. You are the protagonist of my article "A5 Essay: My Two Most Respected SEO Teachers". Another question, do you think there is a future for building a large number of website groups? I heard a while ago that a website group company in the United States applied for ipO. I'm currently working on this website. Give me some advice.
Answer: Haha. Thank you for your article, which also lists me as one of the teachers you are grateful for. It mainly depends on what your business is. Site groups are very useful for marketing websites.
A marketing website means that when a website is built, it does not consider users to remember it, repeat customers, etc. It just hopes that it will rank and bring first-time traffic and customers. The company name in the background is still "brand". For example: Station groups are widely used in the medical industry now. Because the hospital itself is still the focus of marketing, not the website. Corresponding to the marketing website is the brand website. Use this website as the focus of marketing. For example, A5 is a brand website.
Question: I mainly do SEO for enterprise websites. Since this year, I have found that BD is very difficult to get up, and it is especially easy to get down. Has the BD algorithm changed? Can you tell me how we should do SEO for enterprise websites now? I always optimize the source code. , post, and update the website completely manually.
Answer: If you use a certain program to do a lot of common industrial keywords, you will always be unable to rank. Maybe the website system is not very friendly. Ordinary corporate websites can use this system.
Question: Teacher Wu Wei, do you think SEO is very important when running a website? What are the most basic SEO requirements for a website?
Answer: Now, SEO is the infrastructure of almost all websites. Because if it is done well, it can bring you free traffic. The most basic SEO work: setting each URL, setting keywords for each page, website long-tail mining, content interconnection, etc. There are also external links.
Question: I don’t want to ask about technology, but want to hear Wuwei’s discussion on the cooperation model of SEO combined with products. I provide various platforms - B2C, CMS, etc., provide SEO rankings - products, services; provide customers brought by them , targeted SEO traffic. I outsource other customer service, logistics, supply of goods, find partners, etc. I am trying it now. The website is in good condition, the traffic is not large, and the conversion rate is high.... I have been to Putian, Wu Wei’s hometown, and I am there. A partner... I'm just confused now: Can I continue to use SEO to expand the cooperation model like this? After all, I can't monitor and control all the funds...
Answer: The heroes see the same thing. I've also been interested in this pattern lately. Now, especially in foreign trade, this model is already underway. Generally, the SEO party and the delivery recipient supervise each other through the payment account. The SEO side gets about 20% of the turnover.
Question: Google has launched an instant search, and Baidu will soon launch an instant search. So will SEO be useless?
Answer: Well, there are still many variables in the future. But the important thing is thinking, we will understand and study it ourselves.
Question: Teacher Wu Wei, I would like to ask you something. The company I work for is a travel and air ticket company. If I want to use these resources to build a website and use SEO to make money, what other things do I need? How to do it? In your case, is there any network construction? What about air ticket sales? If the air ticket sales station you use cannot query air tickets, what should you do?
Answer: Yes. We have been very successful in making air tickets and travel bookings. The model is very simple. Use the website to rank large-scale keywords, then bring in customers and get commissions and commissions.
Question: Has Baidu made any adjustments recently? Many keywords on the website used to be very good, but suddenly they disappeared. Looking at this problem now, is it Baidu’s recent adjustments or a problem with the website?
Answer: This is the case these days. We judge that Baidu server is adjusting. But many sites are gradually recovering.
Question: I have a website that was ranked on the homepage in Baidu last week, but in less than a day, 3 words (hotel furniture, Guangdong hotel furniture, Foshan hotel furniture) disappeared, and only one was on page 3 (the domain name without www was included) , the other two keywords were found on more than 30 pages and were displayed without the www domain name. How should I solve the problem? The website cannot set 301.
Answer: Try to use absolute addresses with www on the website. Then it can be solved in half a month to a month.
Question: I would like to ask Mr. Fu Wei, does optimization now still pay attention to whether the website is static or dynamic?
Answer: Because we found that many keywords with good rankings are static URLs. Therefore, we still recommend that websites try to make dynamic URLs pseudo-static. Because in fact, static URLs do have advantages in ranking.
Question: What does Mr. Wu Wei think is the most important quality for website optimization?
Answer: Good thinking + execution ability.
Question: Let me first mention my recent findings: 1. Black links were very popular last year, but they don’t seem to be very popular this year. 2. Most of the recent top rankings are high-weight news sites that have purchased large amounts of high PR. 3. Recently, I discovered a group of websites that basically have no external links, but those with highly original content are firmly at the top.
I have been optimizing for 2 years. I was very confident from the beginning, but now I feel a little confused. From the beginning of researching keywords, we then build the website structure and layout, distribute keywords, beautify, and enhance user experience. The next step is to update pseudo-originals on time day and night, external links, and appropriately adjust pages to enhance user experience. The rest is Read the statistics every day and then adjust the content of the next updated article. It seems that this is all that can be done? The rest depends on how happy the search is? Now I feel that I really have no idea about search, I am a little helpless about optimization, and I no longer have the original passion.
Answer: Yes. External links are important, but don’t be obsessed with external links. What matters is the content. The content can achieve this effect: there is little traffic at the beginning and the bounce rate is very high (it is easier to make a long tail). Then, the traffic increases and the bounce rate decreases (because there are more and more long tails). Finally, the traffic is very high and the bounce rate is very low. This process allows search engines to give your website a high weight. This is something that most people cannot understand, but if you implement it in this way, you will find that the effect is very powerful.
Question: Mr. Wu Wei, as far as the current situation is concerned, from the urgent mentality of learning SEO to the blind mentality now (content, external links), that is to say, I have encountered the bottleneck of SEO, and my mood for optimization is a little depressed again. All technical people We know that as long as there is no pursuit of the realm, the mentality will be depressed. How does Mr. Wu Wei maintain the SEO mentality that gradually enriches his knowledge and makes him high-spirited? What is the technical aspect of SEO?
Answer: You really need to have a vision. As we said, the 300,000 goal is a vision. We do the same thing, we do things according to our vision. We move in one direction and find ways to solve problems when we encounter them. It's not that technical. The key is to solve problems, achieve expectations, etc.
Question: Do Baidu staff understand SEO?
Answer: The main staff are very knowledgeable. What I admire most is Baidu’s understanding of the Internet.
Question: I have a website. The main keywords rank first in Google for more than half a year, but Baidu always hovers between 11 and 13 on the second page. Moreover, Baidu will immediately include my newly released pages. , generally the keywords on this page will be ranked on the first page, but they disappear within a few hours. Could it be manual intervention?
Answer: If this situation continues for a long time, it is recommended that you create a new directory, such as: www.seowhy.com/blog with a structure similar to this. With this new structure, it should be OK to post content.
Question: I would like to ask three questions: 1. What do you think of Baidu’s open platform? 2. Baidu: “Guangzhou Website Promotion” or “Shenzhen Website Promotion” are direct partners of Baidu. Can it be understood this way: Is Baidu optimization more difficult? Or is there no way out for free Baidu promotion? Third, many people say that Baidu frame calculations frame the soul of the webmaster. What do you think of this?
Answer: I think Baidu’s operation method is similar to the “Matthew Effect” that is common in the world. The good ones, the big ones, give more. No one who is bad or small will be given. It will be more difficult for new websites or small companies to rely on Baidu for growth in the future. The same is true for Taobao. Since these are the rules, adapt to them.
Question: My website was originally ECSHOP 2.7.1 version. I want to upgrade recently, but after the upgrade, the original template cannot be used. I need to change the template. I am worried that the traffic will be lost. Can you give me some advice on how to maximize the impact? How to upgrade and change templates without affecting traffic?
Answer: As long as your URL and the corresponding URL have not changed. It's okay if the template changes.
Question: Teacher Wu Wei, do you think it is good for websites to do 301 targeting? What about Baidu? What about Google?
Answer: When the website is revised, using 301 can retain some weight. Google is more sensitive to 301. Baidu is not very sensitive.
Question: Some people say that doing SEO is actually doing resources. What is your opinion on this?
Answer: This logic is similar to whether success depends on the father. In fact, there are many factors for success. The same is true for SEO. If you have resources, use them to succeed; if you don’t have resources, rely on on-site execution.
Question: For a junior grassroots webmaster like me who has just been involved in SEO for 3 months, what kind of website is better in the current environment? Is it a forum, portal, Taobao customer, local website or something else? Please give me some tips. Thank you very much. (My interests are literature, current affairs, and technology. I am good at and like writing soft articles.) Please remember to give me some instructions. I have been thinking about it for a month and I have no answer!
Answer: I suggest you use the blog system. This is suitable for you, and then it will be OK to do some Taobao customers on your blog.
Question: How to implement B2B and BC2 website strategies? Focus on the long tail first? Do the main keywords first? Or do it at the same time! Time: early stage, mid-term, late stage.
Answer: Do product-related keywords first in the early stage. We call it the targeted long tail. In the mid-term, we will use keywords similar to those on Baidu Zhizhi, which we call the marketing long tail. Later, the target keywords on the homepage will be ranked higher.
Question: Hello, Mr. Wu Wei! 1. You study SEO. Internet marketing should be a trend now, but there are many ways. Which direction do you think is a trend? Search engine marketing or blog marketing.... ?2. It is often mentioned that thinking is very important, but how to exercise this thinking, or how to better expand our thinking in online marketing?
Answer: The customers brought by SEO are relatively targeted traffic. Blog marketing, forum marketing, QQ group marketing, etc. are also one way. SEo thinking requires more communication on the one hand, and more practice and thinking on the other hand.
As Mr. Wu Wei said, the focus of SEO is not skills but ideas. The most important quality of website optimization is good thinking + execution. Only through down-to-earth execution of any method or technique can the desired results be achieved. I hope you can gain something from the above chat discussion. Please also continue to pay attention to the A5 forum’s chat activities held every Thursday at 3-4 pm. (Text/Mengjiang)
For more discussions on SEO topics, you can also check out the forum post. Post address: http://bbs.admin5.com/thread-2003044-1-1.html
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