A wise man said, "Everyone is a mirror to you." Yes, it is such a simple and unpretentious statement. After thorough understanding, be more tolerant, smile more and be in awe, and life will be full of infinite fun. Specific to website construction and optimization, this principle also applies, and being good at empathy is the key. After so many years of development, with so many followers so diligently pursuing it, there is no secret in website optimization. The essence has been condensed into the short words "Content is king, links are emperor". However, the real winners in website construction and optimization are always so rare. Most of them give up halfway and some are short-lived. Most people succeed because of their skills but fail because of their mentality. Only by being good at empathy and thinking can you be invincible in website construction and optimization.
Empathy object 1: Ordinary users
Regardless of exquisite design or informative content, as viewers and users, users should be the starting point and refuge of website construction and production. Therefore, user experience should be the most important factor in judging whether a website is successful. Therefore, before the implementation of website construction, it is particularly important to segment the browsing groups and position the website design and content according to the main visitors. So, what is user experience? It is the direct feeling from the user knowing this website to browsing this website. For example, a short and easy-to-remember website domain name, a website host that runs stably, a design that reflects professionalism and is proficient in details, valuable content that matches the theme, etc., are all manifestations of good user performance. Of course, the user experience goes beyond that, but thinking about what users think is always the first rule that must be followed in website construction.
Empathy Object 2: Search Engine
Ideally, search engine perception and user experience are in the same vein, because whether it is based on actual value or longer-term interest considerations, a good user experience is also the direction in which search engines strive unremittingly. It’s just that reality is not a vacuum, and a search engine is just a code program. Although both emphasize value and experience, there are still considerable differences between the two. For example, exquisite page art design and dazzling Flash animation are indispensable in improving user experience, but unfortunately search engines cannot recognize it, let alone some JS special effects. What do search engines like? Search engines especially favor fresh, unique and original content; based on search characteristics, search engines look forward to intricate links and hate dead links and unstable website operations. Of course, search engines also pay great attention to related user experience aspects, such as browsing depth, dwell time, content reprint rate, etc. What needs to be kept in mind is that search engines hate cheating in order to obtain rankings. Just as everyone does not want others to lie to themselves and use tricks on themselves, search engines also hate all dishonest optimization behaviors.
Empathy Object 3: Competitors
As a practitioner of website construction and website optimization, we have to face two "opponents" every day. One is the search engine, because it is constantly changing its algorithm in order to express values more fairly from the perspective of users; the other is from competitors in the same industry. Those who constantly perform transcendence and counter-transcendence. It is precisely because of the existence of competition that website optimization is always on thin ice. Therefore, after taking into account user experience and search engines, the third object that should be considered in website construction and optimization is competitors. To defeat your competitors, what is more important than analyzing your competitors' websites is to know what your competitors think. Another thing is that we must respect our competitors and respect others. While we pay attention to our competitors, we are also watched by our competitors. How you expect to be treated starts with how you treat your competitors. Although competition among peers is also a peer, you need to know that the mantis stalks the cicada and the oriole is behind. The more important thing about website optimization is fair competition. Don't go astray due to evil thoughts.
Empathy Object 4: Objective Laws
If anything is to be ultimately successful, awe is indispensable, especially awe of objective laws. In reality, what we lack is awe and recognition and compliance with objective laws. Therefore, it is not surprising that many website rankings come and go without a trace, and are short-lived. In the entire process of website construction and optimization, pretentious behavior that violates the rules is not uncommon, and it is also the direct reason why many websites have been repeatedly punished with downgrades. For example, they manipulate links, maliciously swipe keywords, and even now more popular swipe related searches, swipe drop-down boxes, and website groups think of sprockets, etc. As mentioned above, search engines hate cheating the most, and website optimization cannot be achieved overnight. Rushing for success will achieve nothing. This is also the reason why some websites with hundreds of thousands of links and millions of links are safe and sound, while some websites only have a few hundred links and are K-sited. Although the law is neither a person nor a thing, it is just a metaphysical concept, but it still requires empathy and cannot be violated.
Empathy Object 5: One’s own heart
You and yourself also need to put yourself in someone else’s shoes. It sounds weird, but you must do it. Putting yourself in your own shoes is a kind of trade-off, a struggle, and a kind of wisdom. For example, when the website enters the inspection period, whether we can still have the plain mood of the ideal ranking period requires a change of position; for another example, in the face of various temptations, whether we can continue to stick to the bottom line of value requires a trade-off. Website optimization is difficult to defeat competitors and steadily improve rankings, and it is even more difficult to defeat yourself, especially when you are confused. Let yourself maintain a sense of tranquility and watch the flowers bloom and fall. Needless to say, website construction and website optimization, success is already within easy reach of anything you do.
Everyone is a mirror of himself. In front of the mirror, all lies and deceptions can be hidden, so we must be natural, truthful and honest; everyone is a mirror of himself. In front of the mirror, there is no need for joy, anger, sorrow, and all expressions. There will be feedback responses, so we must learn to smile and show our true feelings. Shanghai website construction company Yinghang Technology ( http://www.joyweb.net.cn ) believes that long-term success in website construction and website optimization must start from empathy, just like facing a mirror, learning to see the other person’s perspective Think about the problem and learn to think from others’ perspective. Because although the website itself pays attention to it every day, for a quality website, the real appreciators are users, the real followers are competitors, and the real expectations are search engines. (Text/Yue Zhixuan)
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