In website construction and search engine optimization, it is an eternal truth to understand the essence of "content is king and links are emperor". Since it is emphasized that "links are king", the importance of both on-site links and off-site links is self-evident in the process of website construction and optimization. High-quality and high-weight off-site links can facilitate search spiders to crawl and retrieve the website, and effectively increase the weight of the website. The intricate links within the site allow search spiders to crawl and retrieve website content to their heart's content, increasing the number of included website content. At the same time, reasonable internal links also allow weights to be transferred between content on different pages, making it easier for search engines to better identify website keywords.
Compared with the previous website construction and optimization, as long as there are a sufficient number of links, you can easily win the search engine rankings. Now it is no longer what it used to be. Search engines have put forward higher requirements for link building. Only links that are natural and diverse and closer to richness and realness will be recognized by search engines and thus converted into weights and rankings. However, the reality is that as long as it is artificial website optimization, there is some manipulation of links, but different methods and techniques produce different results. Based on fairness and longer-term commercial interests, search engines will naturally not allow obvious manipulation of links. Only real and natural link building is king.
1. Domain names and IPs are naturally diverse
The first thing that bears the brunt of diverse links is the diversity of websites, and its most fundamental manifestation is different domain names. From the perspective of search engines, links can be faked by using different keywords on different pages, but it is not easy to link hundreds or thousands of website links with different domain names. Domain names are diverse, not only in domain name themes, but also in domain name types. For example, most of them are COM domain names, but they should also include a certain number of CN domain names and various other domain names. Similar to diverse domain names, diverse IP addresses for domain name resolution should also be one of the factors that search engines consider, because in theory, diverse IPs are more natural and real than diverse domain names.
2. Website types are naturally diverse
Practice has proven that links to websites of the same type are more helpful in increasing the weight. However, this does not mean that links only need to be from websites of the same type. A variety of website link types can make links more real and natural. We use the website of Yinghang Technology, a professional website construction company, as an example. Through a long period of non-stop original writing and experience sharing, among the 8,600 external links accumulated in a year, there are not only hundreds of links to websites of the same type, but also many different types. Even good backlinks from unrelated websites. There are also many types of backlink websites, including general corporate websites, personal websites, blog forums, community websites, Q&A platforms, information portals, etc.
3. Natural and diverse linking methods
When I was getting started with website optimization, I once thought that only keyword anchor text was a link. I believe there must be many friends who have the same or similar views as the author. In fact, this is not the case. The links not only have keyword anchor text links, but also URL links. And even if it is just a domain name like joyweb, it will still be judged as a valid link by search engines. So, does the way of linking need to be diversified from today on? The answer is yes. When we implement link building, anchor text links and different keywords (including a large number of extended words and long-tail words) will naturally be necessary. It is indispensable, but the website link is also very important, and it is more natural and real.
4. Naturally diverse layout locations
When we exchange links, we usually emphasize the homepage because the homepage has a high weight. But for extensive link building, just the home page is certainly not enough or sufficient. The diversity of links is also reflected in the layout. Not only home page links are needed, but also internal page links are needed; not only front-position links are needed, but special strengthening tags such as <b><font> or <h> are also needed. Ordinary links at any location, in any form, at any location. When exchanging friendly links, many people propose whole-site links, which is based on the consideration of link layout diversity.
5. The frequency of increase and decrease is naturally diverse
Links are like sailing against the current. If you don't advance, you will retreat. The reason is simple. A large number of websites are shut down every day, and the links are naturally decreasing. In order to improve resource usage efficiency, search engines will also clear snapshot resources from time to time and clean some garbage sites regularly. This is also the main factor in link reduction. For a website, it is naturally not a good thing for links to be constantly deleted, so linking should continue. However, regardless of whether it is deleted or added, link building should be done step by step and strive to achieve steady improvement. Unless there is a demotion or manual intervention, there will be no large-scale abnormal deletion of links. It should be noted that link building is by no means an overnight success. It requires a considerable process. An unusual increase in links will only bring unnecessary punishment.
Everything in Yin Yang Yu is natural! Only the natural is the most real. Website construction and website optimization can be fully effective only if they comply with the rules and are close to nature. Although link building is indispensable for website optimization, Shanghai website construction company Yinghang Technology ( www.joyweb.net.cn ) still recommends not to manipulate links too much artificially as much as possible. But that doesn’t mean there aren’t better ways to build links. In fact, soft articles are a good way, and A5 gives us an excellent platform. Carefully summarize and formulate it into words. While exchanging experiences and sharing honors and losses, real and natural links are growing quietly.
Editor-in-Chief: Yangyang’s author’s personal space comes from the heart