It has been more than a year since the Shijiazhuang Securities Network was opened by the author. During this year, I have accumulated some experience in both internal and external website development, which I would like to share with all webmasters.
The most basic thing that makes up a website is content. If a website does not even have content, it will be a stagnant water. No search engine will include you and rank you for keywords. Therefore, only by updating articles in a timely manner can the strength of the website be improved and the search engines linger. . Many webmasters like to collect articles, and there is nothing wrong with this, because when we collect good articles, we also disseminate and share them so that more people can read them. Search engines don’t hate this collection method, but search engines also hope that your website can create fresh blood, that is, it can have some original articles. What you need to do is to use a few high-quality collected articles (it would be better if you can create a pseudo-original one yourself) and then add at least one original article and keep updating it daily. Of course, the most important thing is that the content of the article must be centered around the website. Keywords or long-tail keywords, only if you really do it can you realize how important it is.
After the website is completed, don't rush to put it online. It is best to test it locally for a few days and scan each page for dead links. Dead links are invalid links and the server returns a 404 error page. If there are too many dead links, it will be unfriendly to search engines. When a search engine spider comes to our website for the first time, it will visit as many pages as possible and crawl as much content as possible. If our website supports viewing website logs, we will see that the spider's crawling is crazy.
It is also important to check the accessibility and access speed of the website from time to time. The Shijiazhuang Securities Network run by the author has encountered several situations where the website cannot be accessed within a fixed time period every day, but can be accessed normally during other time periods. For some Webmasters with fixed jobs cannot easily discover this problem. When the webmaster goes home from get off work to maintain the website, the website happens to be accessible, but the website cannot be accessed during the time when the webmaster is at work. This kind of problem must first be checked from the website traffic statistics tool. From the traffic statistics, it can be seen that the number of visits to the website has dropped. Therefore, once you find that the website traffic has decreased a lot, you must check whether it is a domain name problem or a problem with the website space. As a result, the website cannot be accessed. This situation affects the number of visits to the website. More importantly, it directly affects the friendliness of search engines and affects your ranking.
The author has written in other articles that the content of the website determines the number of inclusions and the number displayed by search engines. The external links of the website determine the weight and the ranking of main keywords and long-tail keywords. Therefore, if you want your keywords and long-tail keywords to rank well, you need to build enough external links. There are many articles on external link construction, which I will not elaborate on here. You must also be cautious when making external links. Some links may not be made, but some links must be made. Making one good link is more effective than making 10 low-quality links. Make stable and long-lasting links. A good and stable link will make your website ranking even better, while an unstable link will make your ranking plummet. It is no exaggeration to say that. The search engines will consider this as a plus point if the link of the website is created from scratch, and a deducting point if the link is created from scratch, and if the link increases or decreases too much at the same time, it will be considered abnormal by the search engine.
In summary, website content and external link construction are required courses and are the blood of a website’s normal operation. The normal operation of the website program, domain name resolution and the stability of the server space are the cornerstones that determine the stable operation of the website. Copyright of this article: Shijiazhuang Securities Network www.sjzbz99.com hopes that everyone can improve both internally and externally to make optimization invincible. Please reprint. Indicate copyright.
Editor in charge: Chen Long Author's personal space at Shijiazhuang Securities Office