Wuhan SEO Zhang Fan is a principled person. As the saying goes: There is no rule without rules, and the same applies to us who do SEO. Although there are no standard answers to many things that SEO does, we also have standards for some principle issues. In order to obtain the best results under certain circumstances, there are rules for measuring good and bad things in this situation. This is my personal understanding of standardization. Everyone also knows the importance of URLs for our SEO. , if the URL does not have a standard, it is very unfavorable for our optimization from the perspective of our SEO, not to mention the user's perspective. Poor user experience will bring us corresponding losses. I will briefly tell you what This kind of URL conforms to our SEO standardization.
1.The length of the url
We explain the length of the URL mainly from the user's perspective. If a URL is too long, it is very detrimental to the user's memory. Although search engines can include URLs with no more than 1,000 letters, if the URL is too long, it is easy to make errors when making links. Therefore, we need to try to reduce the length of the URL as much as possible. Firstly, it will facilitate the user experience, and secondly, it will have many advantages when spreading. According to research, when a short URL is combined with a long URL, the click-through rate of the short URL is 2.5 times that of the long URL.
2. Avoid too many parameters
Although search engines have publicly stated in recent years that there is no problem with our inclusion of dynamic URLs, we who do SEO generally make dynamic URLs pseudo-static to avoid some minor problems. We also use static URLs as much as possible. If dynamic URLs must be used under special circumstances, we must try to reduce parameters as much as possible. Too many parameters will make the user experience not very good, and indirectly cause inclusion problems.
3. The hierarchy and descriptiveness of the url directory
Directory levels are assigned based on the website structure. A reasonable website structure should be able to reach any internal page in 3-4 clicks. This also shows that the fewer directory levels, the better. After planning the directory level, the description of the directory level name is also very important. We can more conveniently understand the location of our website through different description names of the directory level. For example, if we are in a game channel, we can use /game/ to describe it in the URL. This effect is equivalent to the breadcrumb navigation within the URL, and is also for a better user experience.
4. Keywords appear in the url
I believe everyone understands the principle of paying attention to details and being able to shed light on the problem. It may seem useless for us to do some small things, but over time, some small things will make a big contribution to the ranking of our website. Just like keywords appearing in the URL, for example, for those of us who do SEO, most websites have the word SEO. This can clarify the theme of our website. Of course, I have to say here that clarifying the theme is also for convenience. User experience, don’t deliberately pile up keywords just because of this.
5. Writing of letters in url
When writing letters in the URL, use all lowercase letters. This has many benefits. After unifying lower case, unnecessary problems will not arise due to upper and lower case. And some servers are case-sensitive and will consider them to be two different URLs. In addition, the robots file code is also case-sensitive, and the problem of lowercase letters is also likely to cause problems with the inclusion of our directory.
Having said so much, the fundamental reason is to set a standardization for a better user experience, making our URLs more standardized. URLs that meet the above points look concise and standardized. Not only does the user have a good experience, it is also very friendly to search engines. Only when spiders can crawl comfortably can the effectiveness of our SEO be better displayed. (Original address: http://www.ydseo.org/dzsw/374.html If reproduced, please indicate the source.)
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