Due to the high accuracy of search engine marketing (SEM), SEO has become a more important link in online marketing. But is SEO really so important to enterprises? Is it really as magical as the outside world says? Is it really so? Does every small and medium-sized enterprise need to spend a lot of money on in-depth SEO for its website?
I think SEO is magical and important to some companies, but not all, and not every company needs in-depth SEO. Of course, this article may cause abuse from many SEO organizations, but I still plan to write it down.
I won’t mention the benefits of SEO for various websites here. Let’s start directly with the search engines used by the target group. Domestic SEOers currently mainly study Baidu and Google, and a few study Yahoo. The sources of customers for small and medium-sized enterprises are basically Baidu and Google. , so I will only talk about Baidu and Google today.
Most of the target groups are companies on Baidu:
If most of your customers come from Baidu, then congratulations, it is very likely that your website does not need in-depth SEO, because the main keywords are all replaced by 10 bids, and even long-tail words have bids. The limitations are as mentioned in "Baidu" The downtime made me understand - I talked a lot about the limitations of SEO in the training industry. So before doing Baidu optimization, you need to analyze the main keywords in detail, and then see if there are a lot of bidding rankings. If not, then feel free to do it; if so, then your company only needs some simple SEO, such as building internal and external links, doing static processing, distributing related long-tail words, etc., and then writing key words Original long-tail word articles with appropriate word density will suffice. Of course, the selection of long-tail words is very important. You should make more use of question and answer platforms and search engines to select long-tail words with a certain search volume. Please don’t ignore long-tail keywords. When people search for longer keywords, the greater the chance that they will turn to the next few pages. You may even find that for a lot of long-tail traffic, the keyword ranking is 5 pages away from the search engine.
Businesses whose target audience is mostly on Google:
This type of enterprise really needs to carry out in-depth SEO, no matter it is optimization in any detail, because there is absolutely no bidding ranking on the left side of Google like Baidu, and Google’s search technology is very powerful, so it must be done carefully and deeply, and even requires a series of Only with strategies can you improve your rankings, and if your customers are from Google, then most of them are relatively high-end people, people with good spending power, and they need to conduct in-depth SEO.
To sum up, if an SEO agency tells you that SEO can bring performance to every enterprise, you can absolutely believe it; if someone tells you that SEO can allow you to enhance the brand and control the brand, you can also believe it; if Whoever told you that in-depth SEO can beat bidding in Baidu, then you can treat him as fart.
SEO is only a part of Internet marketing, and even many seniors mentioned the same point of view: "SEO is just a strategy and a concept." Therefore, please do not blindly believe in SEO. This article comes from: Internet Camp Research and Observation ( http://www.duduct.com/ ). Welcome to my blog to discuss together.
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