During the optimization process, many novice friends always like to ask: Why has my website been demoted? Why are my homepage snapshots never updated? Why are my articles never included? And so on. Then ask him or her what you did, and he or she will tell you that I didn't do anything. Have you really done nothing? See if the following points ring true for you:
1. Modify the title, keywords and description at will
Many novice friends did not plan their website well, and then after going online, they felt dissatisfied with the title, so they changed the title, keywords and description if they were not satisfied, and then changed the keywords and description again. But novice friends don’t take it seriously, thinking that it’s okay to change the title. However, this will make Baidu think that your website is not mature enough and stable enough, and it is a garbage site. It may even think that your website is deceptive, so It is reasonable for your website to be punished and demoted. These random modifications have a huge impact on the new site, and of course have a slight impact on the old site. As long as you change a word after a period of time, and then strengthen the content update and external link building, it will be OK. Basically, there will be no impact. Remember not to do it all at once. Change it! Then there is the description. Many friends have changed the description again and again, but they feel that the writing is not good enough. Although the factors affecting the ranking of the description have been reduced, and Google has seen that the factor of the description is close to 0, but we still don’t want it. Random large-scale changes, stability + updates are very important for a website, so that search engines will trust you and give you a higher weight and good ranking.
2. Change the template or website structure at will
Equivalent to the first point, changing the template or website structure will have a much smaller impact on the website, but changing or modifying it at will will cause distrust of search engines, resulting in the snapshot not being updated or being rolled back, which can seriously lead to Keyword rankings dropped. Several friends of Goshu have verified this. Some snapshots are not updated, and some keyword rankings drop, but they can usually be restored quickly. Despite this, Goshu still recommends that if the existing template is not good for optimization, The problem is not to change it at will.
3. Quality of the article
Perhaps many novice friends don’t believe that the quality of a website’s articles can affect a website’s ranking. A friend's blog has not done much external linking, but his articles are of high quality and his keyword ranking is firmly in the first place. The quality of articles is the most direct factor for search engines to evaluate the quality of a website. If we randomly copy and collect articles from other websites, it will cause search engines to think that this is a garbage site, which will lead to slow updates of the website, content not included, and The website is included normally and has the latest snapshot, but it is not ranked for any keywords.
4. Is there any cheating behavior on the website?
Baidu is very strict against websites that engage in cheating behaviors, such as keyword stacking, hidden links, using tools to brush Baidu rankings, and deceptive links like Wolf Rain, etc. Under normal circumstances, if this type of cheating website is discovered by Baidu, it will receive the most severe punishment, that is, at least all keyword rankings will disappear, or at worst, the website will be plucked out by K, and it will not even appear in Baidu anymore, such as Wolf Rain, Liweihui, and others who previously did jewelry keyword accumulation, etc.
5. Whether a large number of external links have been dropped and whether friendly links have been punished
Goshu thinks that the large-scale loss of external links is generally caused by several reasons: first of all, for those who buy links, once the link expires without renewal, our links will be dropped, and the purchased links are generally The quality is relatively high, which has a great impact on our website. Then there are forums. If you post a lot of posts in a forum, and suddenly one day your account is banned for violating certain rules, then these links will disappear instantly, which will have a huge impact on our website. In addition, when the website in our friendly link cheats and is punished by Baidu, our own website is also likely to be jointly punished by Baidu. Therefore, we must be careful when choosing friendly links. It is best to check the friendly links every day to see if there are any sites that have been punished or demoted. If it is not due to unstable Baidu updates that have been demoted, it is recommended to stop interacting with that site immediately. site link.
6. Is the space stable?
I believe that webmasters all know how important the stability of space is for a website. Stable space can allow search engines to index our site and give users the best experience. On the contrary, if a website cannot be opened for a long time, search spiders cannot crawl it, and users cannot access it. Over time, search engines no longer trust the website, resulting in the website being punished or demoted. Therefore, for the better development of the website, we must Use quality website space.
Have you read so much? Still have questions about why your website has been demoted, why your home page snapshot is never updated, and why your articles are never included? I believe you know the answer.
The article is provided by Wuhan SEOGoshu ( http://www.goshu.me/ ). You are welcome to reprint it. Please keep this link when reprinting. Thank you for your cooperation!
Editor in charge: Chen Long Author Wuhan SEOGoshu's personal space