I believe many people have had the experience of having their website demoted. It is so sad that you can’t help but cry even if you want to. I often have friends ask me: Why is my website updated every time and why is it included? After decreasing, the ranking of target keywords and long-tail keywords in the website suddenly dropped. I can't keep up with the website snapshots. Now, changing links is like begging my father to beg my mother. It's frustrating. In fact, if you have been doing SEO for a long time, you will know that this is a sign that the website has been demoted. Some novices sometimes have problems with their operations, or there are problems with the domain names they bought, and the website may be demoted. So why was the website demoted? How does it count as being demoted? Let me tell you about it below. It is just my personal opinion. If there are better ones, you can add more and discuss.
1. Performance of website being demoted
1. This is most obvious when you look at the homepage of the website or the entire site. The entire site has been demoted. If you search on a search engine, you will find that there is no traffic and all pages have been deleted. It is also obvious that the homepage has been demoted. Searching for the URL and not getting any information means that you are looking for the wrong URL. This one is the most tragic. There is also a situation where someone is sometimes Ked and sometimes released, which is also a sign of being demoted.
2. Look at Baidu snapshots. The original Baidu snapshots were all taken in the past few days, but suddenly they stopped moving forward, were not updated, or went backwards.
3. Look at the website index. Websites are updated every day, but the website index is no longer increasing or gradually decreasing, and the included content is also decreasing. The blogs, forums, etc. posted on the same day are included, but they are gone the next day.
4. Look at the keyword rankings. The target keywords or long-tail keywords that were once high in the keyword ranking have all dropped. My friend was once at the top of the keyword ranking. His life was very nourishing. He often told us about this and that. That day, the keywords suddenly disappeared and I couldn’t find them. I was full of guilt. Later I found out that the website had been hacked and was piling keywords into the title, so I was kicked.
5. There is also a decrease in PR.
If you find the above five phenomena, then everyone should be careful and start to deal with the matter of being demoted.
2. Next, let me talk about why the website was demoted. First, the reasons for the demotion are divided into internal and external reasons.
The reasons on the site are:
1. Collect a large number of articles and then automatically update them every day.
2. Too many friendly links. To put it another way, there are too many export links in the website. It is indeed good to have more friendly links, but it must be appropriate. It is best to keep it at around 30. Of course, there is an algorithm for the number of friendly links, which is related to the PR value. I I won’t introduce them one by one.
3. Website cheating, such as stacking keywords, hiding text in web pages, or using disguised web pages to confuse search engines.
Off-site reasons include:
1. The most common method is to use software to create external links through mass blogging, forums, etc. Although the number of external links can grow rapidly, it is easy to be discovered and demoted, so it is better for everyone to do it step by step.
2. If a website is hacked, it can easily be judged as a spam website by Baidu, because it will cause a large number of malicious pop-ups to appear on your website.
3. Server problems, the space provider is unstable or the space provider’s server has bad content, which will lead to a reduction in rights.
4. Frequently modify website content, such as titles or programs.
5. Sprocket Nowadays, many SEOs pay great attention to the sprocket, because it can well balance the weight of the website group, so that the website group will not become a spam website, and can smoothly output weight to the main website, but this requires It's a good strategy. You should especially note that websites with the same IP address cannot be sprocketed or cross-linked. This is also one of the reasons why the website will be demoted.
6. A large number of domain names are bound to your website by other domain names or a large number of domain names are 301 redirected to your website.
There are reasons and manifestations for website demotion. As for how to deal with it, it depends on the website and the reasons for demotion. I won’t explain them one by one here. As long as you correct the mistakes, be patient and update the article, things will gradually improve. . If there are any errors in the above content, I hope you will forgive me and can help point it out, communicate with each other, and supplement. This article was published by Schindler SEO on Fuzhou Printing Network http://www.fzywzx.com . Please keep the link for reprinting!
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