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Website weight usually refers to the comprehensive evaluation given by search engines to a website. This is like our evaluation of a friend or a colleague, which can be good or bad, high or low. If you need help from a friend, the comprehensive evaluation you give your friend will ultimately let you decide who to ask for help. Search engine Unlike people, who cannot make a rational analysis of one thing or another, search engines need more data. By comparing the high and low data, they can make corresponding processing for the website or search ranking results. This comprehensive The data is commonly known as website weight.
Google has done a good job in the website weight method. The most typical one is Google's PR value. We can clearly see the PR value of a website through the PR value query interface provided by Google. In the ranking of Google's search results , the size of PR also determines the ranking (note: PR is only a factor in ranking Google search results). Of course, each search engine has different criteria for giving website weight, but there are a few points that are the same:
1. Domain name suffix
The weight of government and education categories is higher than the common suffix domain name .com .cn
2. Access speed
A site that is fast and smooth will be given higher weight than a site that is slow to access.
3. External link resources
The number of external links and the quality of external links. When the quality of external links is the same, the weight of the larger quantity will be higher. Similarly, when the number of external links is the same, the weight of the higher quality will be higher. Of course, we still support the use of high-quality external links. Quality external links.
4. Content quality
The quality of content determines everything. Google has updated its Panda algorithm many times, which also fully emphasizes the importance of formal content quality. In an era of overflowing information, valuable information has become a very important basis for search engine ranking results.
5. Information release time
The most recently released information is given higher weight.
6. The impression the website gives to search engines
Search engines have a memory function. Many friends make large-scale and frequent changes to the website, which will cause the website to be demoted and K-ed. This is all based on the memory function of the search engine. Giving the search engine a good impression is also a high weight. one of the factors.
The weight Baidu gives to a website is also inseparable from these six points. Some friends may ask, how do you know? Do you know Baidu’s algorithm? I can only say that Baidu’s ultimate goal is to serve the majority of Internet users. .
Let me continue to share with you how to improve the weight of the website through the website's structure, layout, and keywords, and obtain higher rankings through weight. First, we need to understand how the weight is dispersed:
1. The title setting is unreasonable
1.1. The title is too long and involves irrelevant content
For example: Robles publicly apologized to Liu Xiang at the Daegu World Athletics Championships_AA News Network: a professional website focusing on social factual trends, latest events, and international turmoil
Change: Robles publicly apologized to Liu Xiang at the Daegu World Athletics Championships_AA News Network
1.2. The position of keywords should be as high as possible
Keywords: Robles Liu Xiang
Title: Robles publicly apologized to Liu Xiang for Daegu World Athletics Championships_AA News Network
Keywords: Daegu World Athletics Championships
Title: Robles publicly apologized to Liu Xiang at the Daegu World Athletics Championships_AA News Network
1.3. It is best for keywords to appear twice in the title.
2. Page content
What this mainly refers to is that the main content of an article is sports news, and the style of the entire page is financial. Such a page is very unprofessional for both people and search engines, causing a bad impression on search engines. As a result, the weight of the website is not high or the weight is reduced.
3. Improper use of HTML tags
Many HTML friends know that bolding, italics, and underlining keywords in the content can increase the weight of the part.
There are also factors that disperse the weight of the page. These are the three common points we see. After we know how the weight of the page is dispersed, we have to consider how to concentrate the weight. In fact, concentrating the weight is simply to avoid the weight. Be dispersed and increase the weight. When I analyzed how the weight is dispersed above, I also mentioned the method of increasing the weight. In addition to the above methods, there is also the construction of external links, but today I will only share with you how to increase the weight on the site. method.
We who do SEO all know that we are not doing SEO for the sake of SEO. If we measure traffic and conversion rate, to put it bluntly, it is efficiency. I would like to remind you that high weight does not necessarily mean high traffic, nor does it mean that there will be high traffic. conversion rate, but the weight of the website must affect the traffic and conversion rate of the website. I will continue to share this issue with you in the near future.
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