Over the past few days, I have been feeling very frustrated and helpless. After two months of hard work, the company's official website has gone from not ranking to ranking among the top five on Baidu's homepage and the top three on Google for the three main keywords. It can be said that It is the result of condensing one's own labor and wisdom. Now it is "nothing" by Baidu K. This is really helpless and sad! Now, I will talk to you about the reasons, performance and solutions of the website being Ked by Baidu based on the real case of my own website MFA Shijia.
1. Analysis of the reasons why the website was K
1. Frequently modify the title or description of the website. I once tried to modify the title of my website four times in 15 days. As a result, the ranking dropped 80 places. Later, I learned my lesson and stopped modifying the title at will. After that, the ranking of the website kept rising, but in the end I still couldn't control it and changed the title again, and the result was predictable. Membrane Law Family hereby advises many webmaster friends not to modify the website title or website description at will unless absolutely necessary.
2. The website uses collection software to collect content, which causes the website content to contain too much copied content. This is also one of the main reasons why the website is K-listed. Most of the content on my website Mafa Shijia is my own original work, and only a small part is copied and modified, so the fact that my website was Ked has little to do with this factor.
3. The website is frequently revised and the changes are too great. Websites are frequently revised, so every time they are revised, search engines may have to re-recognize your website. If there are too many revisions, you will not discuss it.
4. The website server is stable. According to the survey, the stability of the server is the primary factor in SEO and an important reason for the website to be K. Just imagine, if your website cannot be opened every three days, will users like it? The answer is definitely not, and neither will search engines. Speaking of servers, this is also where I feel most helpless, because the company wants to replace the server, but the new server has not yet been obtained. As a result, the website cannot be opened for 10 days. I believe everyone already knows the consequences, that is, it will be deleted directly. Two months of hard work were all in vain. Therefore, MLM Family hereby recommends that when choosing a server, you should choose a server with good stability from the beginning.
5. There is a problem with the friendly link. Sometimes, if your website is K’ed for no reason but you can’t find any other reason, then you should check your friendly links at this time to see if your friendly links have been K’ed. Many times, if there is a problem with a friendly link, your own website will also be implicated.
6. Over-optimization of the website: If your website is suddenly K-listed, but none of the above five factors appear, then over-optimization is likely to be the reason for the K-listed website.
2. The performance of website being K
Take my website as an example. On the search engine, use site:www.***.com to check the inclusion status of the website in the search engine. If it is found that the inclusion is zero, then the website has definitely been K-listed. In addition, when someone is being targeted, it will also happen that only the homepage is being targeted. The specific method is the same as before. Site your website and see if you can find the homepage of the website. If not, it means that the homepage of the website has been targeted.
3. Solutions after the website is hacked
1. After the website is K, the first thing to do is to add high-quality content to the website, that is, original content. It is better to have less than to overdo it, to have less than to overdo it, and never to overdo it. And you have to persevere for a long time, never give up or give up.
2. Check the friendly links. If a website with friendly links is K-ed, you can negotiate with the other party not to link first, and then exchange it when both parties have restored their weight.
3. Stabilize the website title and website description, and do not modify them randomly.
4. Actively look for high-quality external links, including exchanging friendly links, writing soft articles, blogs, forums, etc. to continuously and steadily increase the website's external links.
It is not terrible for the website to be Ked. As long as we can correct our mentality and persevere, I believe we will be able to overcome the difficulty soon. I believe that my website MFA Shijia will soon regain its weight and regain a good ranking.
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