Friendly links are also a form of external links, but they require links from both parties. However, this form of external links is valid for a long time. Generally, the number of friendly links recognized by webmasters is about 30. Some friends say that more than thirty items will cause unnecessary trouble. Nowadays, most webmasters still refer to PR when making friendly links. Generally, it is easier for websites with high PR to find friendly links. This should be said to be a traditional website culture, which changes due to PR. Friendly links also have advantages and disadvantages.
1. What are the benefits of friendly links:
Friendly links can quickly increase the weight of a website. If a website with high weight gives you a one-way link, the effect will be more obvious. Take a new site as an example. On the day the new site goes online, there are several websites that will give you a one-way link. With one-way links, you can also achieve inclusion on the day it goes online. Of course, the premise is that the weight of the other party's site is very good and there is no suspicion of cheating. Friendly links also have other benefits, that is, when the snapshot update speed of a website is too slow, you can find a few new snapshots to make friendly links. This can also drive the snapshots of your own website and synchronize them with the snapshots of other websites. . Friendly links can also help improve rankings. What can I say? If the friendly links made by your website are snapshots every day or new every other day, then when the spider crawls to their website, it can crawl to the friendly links. In this regard, when I find your website, I will crawl along it and find that most websites have your links. I will feel that your website is very friendly and will naturally give it a better ranking.
2. Disadvantages of friendly links:
1. Easily get involved, just like the phenomenon of sitting together in ancient times. Because if you are not able to find out immediately when someone is downgraded or even deleted due to over-optimization or other reasons, then your website may also be affected. Friendly links are equivalent to campaigning. You have done this with the other party. Friend links are equivalent to you recognizing the other party's website and voting for it. Then when his website is demoted, you will be considered an ally by voting for it, and your website will also be affected.
2. It is easy to turn the link between both parties into a one-way import. Friendly links are one of the easiest places to cheat. If the other party sets nofollow on the friendly link, then everyone knows the meaning of this word. This will become a one-way import for your own website to the other party, although the other party is hanging on. His own link, but he has blocked it, and the weight to his website has become zero.
3. Use ROBOTS to disable the screen. Many webmasters try every means to make the two-way link become one-way. Then it would be too obvious to remove the link. So they use the screen disable method to disable the indexing of spiders by disabling the related files of the friendly links. , this will also lead to giving the other party a one-way link, and your own website will have no weight at all.
4. Use JS code, jump, and picture functions. I don’t know if you have encountered this, but I have encountered it myself. When I changed the link with someone else, after the link was changed, I used to go to his website to check it out. Many webmaster friends who like to have fun like to use JS code to do it. Friendly section, because the current search engines do not index JS code very well, it is also possible that they can achieve one-way import by screening the JS file.
5. It is easy to be removed and becomes a one-way link. The author has met many friends who have removed links for no reason. When asked why, the answers varied. Some said they deleted them by mistake; some said they made a mistake; some said it was a coding problem, and some simply did not reply. It's depressing.
3. So how do we avoid:
1. Check friendly links frequently. This does take a lot of effort, but for the friendly development of the website in the later stage, it is indeed necessary to spend a few minutes every day to check whether the friendly links on your website are safe, whether they have become one-way, whether they have been removed, etc. .
2. Check the other party's website source code to see if there is a tag with the nofollow attribute in the other party's source code, and whether that tag is for friendly links.
3. Whether the other party's template and interface are popular, because generally those who make garbage dumps are too lazy to change these, and just use the original template interface that comes with the program. This way you can know more clearly whether the other party is making a garbage dump.
4. Check whether the friendly link block of the other party's website is written using JS code. There are many cases of JS code cheating, which directly leads to one-way links.
Friendly links done well can bring weight. If not done well, the website can be compromised. A clear understanding of the pros and cons of friendly links will make us more comfortable when exchanging friendly links. This article is exclusively provided by http://www.7254.com . Please leave a link when reprinting, thank you!
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