Web2.0 has driven the development of e-commerce in the corporate economy, and search engine optimization rankings have become a fierce battleground for corporate competition. Keyword rankings determine the life cycle of the website and are directly linked to the company's real economy. Therefore, among all e-commerce companies, which one does not have its own SEO engineer or hire someone to optimize the website? But problems also arise. Due to the virtualization of the network, it is easy for many SEOers to accept orders. However, due to various factors, website optimization cannot achieve the goal. It is not uncommon for customers to request a refund and be turned away directly.
Therefore, when it comes to website optimization, more companies will not go to individuals even if they pay more service fees for optimization companies. Why? Integrity issues threaten the future of individual SEOers, and this phenomenon is becoming more prominent day by day.
1: There is no guarantee of optimization time
Binary has done several surveys as a customer. Can you complete the optimization task within the set time? The more professional SEOer answered that due to various issues such as search engine rules and competition, the website ranking is unstable and the optimization cycle may be There will be some discrepancies, but if the task cycle is too long, a refund will be issued. But there are still some SEOers who are afraid that the order will be lost, so they casually say: It can be completed. With the search engine rules that are hard to figure out, how do you ensure that keyword rankings are completed within a set time? In the end, you used this as a bait to trick customers into placing a deposit, but after receiving the money, there were still no optimization results. How many orders have there been? Are there really refunds to customers? From this point of view, there are no longer a few in the industry, and the integrity issue in the SEO industry is worth worrying about.
2: Lack of unified charging standards
It seems to have nothing to do with the issue of integrity, but it is precisely the basis of integrity. How to charge for website optimization? Regarding this point, the general positioning in the industry is not very clear, and there is a lack of unified price characterization. For the same keyword optimization, if you ask for personal consultation, the price may vary by thousands. How do customers choose? The one with a low price may not be a liar or lack of technology, and the one with a high price may be worth so much in itself. It is precisely because of the lack of unified charging standards for website keyword optimization that many scammers have taken advantage of it. There are not a few scammers who take orders and then run away. How do customers cancel orders? Over time, the trust of individual SEOers will be lost. The problem is that reputation among customers is deteriorating during the month.
Three: After-sales service is not guaranteed
After signing a contract with an SEO optimization company, after the website ranking reaches the optimization position, the agreed "ranking cycle" will be carried out. Generally, the commitment is to rank for 365 days. If the ranking is lost, it will be made up until the 365 service. However, cooperation with individual SEOers often lacks this "contract". After the optimization reaches the relevant level, the full fee will be charged. It is easy to maintain the ranking, but once the website ranking drops along the way, when looking for a replacement for the ranking, it is certainly not a problem to provide professional SEO services. After analyzing the problem, continue to do the ranking. But there are still some SEOers who are really poor in the industry. They refuse to optimize with many excuses, and finally refuse to quit. It is recommended to look for an SEOer to take orders, and you should also find out the SEOer's RP before deciding whether to hire him or not. However, I have to say that some SEOer services are really good and have wide influence in the industry.
Four: Pseudo-expert newborn calf
How many SEOers are doing SEO services now? It can be seen simply by searching for "XXXSEO" in various places. In each city, there are at least dozens taking orders. But when it comes to technology, are they really all that good? Many SEOers do only so-so on several websites and claim to the outside world that SEOers are very skilled. Those who are truly powerful tend to be relatively low-key and have a steady stream of orders. Many SEOers have just scratched the surface of technology, so they accept orders widely without fear of tigers. More importantly, if such SEOers are unable to complete the task, they will rarely cancel the order. They don’t care about their reputation online, and they don’t expect their work to be well-known.
Integrity is an indispensable condition for establishing trust between people. People cannot stand without trust, and the same is true on the Internet. Binary Internet Marketing Blog ( http://i.zhihuiseo.com ) believes that when receiving orders, SEOers should establish personal reputation and improve their integrity. In fact, in the process of optimizing order-taking, many customers are old customers who do it repeatedly. If you lack integrity when optimizing orders or recommending orders, how can you get these contacts?
Editor in charge: Yangyang author Binary Network’s personal space