Yesterday, the author chatted with a big boss in the SEO industry and talked about the business he received. Of course, he also talked about the issue of SEO’s cabbage price! The author himself does not receive many orders, but from the few experience of receiving orders, I can’t help but I don’t lament that the future of SEOers is unknown, but while we are looking for a way out, we also have to analyze the current status of the industry.
At present, SEO is gradually becoming polarized. Some high-end clients or high-end SEOers only do high-priced SEO, which often costs tens of thousands, usually not less than 8,000, and some even cost 8,000 per month! Although many people think of this kind of SEO list You can do it, but in fact, for most ordinary SEOers or companies, it is rare. There are not many people or companies willing to spend hundreds of thousands a year on SEO. If you encounter it, it is purely accidental. !
Another extreme in the seo industry is to do low-price seo, because the majority of small and medium-sized enterprises or individuals have a stronger demand for seo, but they are very sensitive to price! Therefore, many seoer quotes will appear at a cabbage price, with each keyword ranging from 100- The price ranges from 500 to 500. Don’t think that all words are uncompetitive. Some words are quite competitive. This was revealed when I was communicating with a good friend some time ago about their company's profit method: receiving many customers every day, then connecting their websites to each other, doing some on-site optimization, and waiting for Baidu to rank them. If so, Rank, and then charge a maintenance fee! If you don’t give a ranking, the general money will not be refunded. After all, it is only a few hundred yuan, and customers will not compete with him for these hundreds, and he has indeed done some on-site optimization. This method of attracting customers at cabbage prices is indeed very clever! Worth pondering!
The problem of SEO's cabbage price actually bothers many people in the industry. On the one hand, there is more demand, but on the other hand, it cannot be implemented because of the price problem. Many companies do not know that SEO actually requires a lot of costs! Even if they have relatively high There are many resources, and these resources also cost more to build and maintain. If a word is optimized for 200 or 500, then for seoer, there is only one way to achieve profitability, which is running volume, that is, like me The friend mentioned above operates his company in the same way. And once this model matures, it will also be a better way for the majority of small and medium-sized enterprises to spend a small amount of money to realize their SEO wishes! However, this is not suitable for websites with high competition or high requirements for website conversion rates!
In fact, I personally think that there are two main reasons why SEO is cheap: first, there are more and more so-called "experts", and second, the proliferation of black cat SEO technology. But having said that, since I have chosen this field, as long as I work hard to learn and make good use of the technology I have mastered, work hard step by step, and show the execution power that SEOER should have, I believe everyone can dig it out of the "cabbage" "Golden"! This article was originally created by the webmaster of Huayang Automotive Network ( http://www.hysjqc.com/ ), and was first published by A5. Please indicate the source when reprinting!
(Editor: Chen Long) The personal space of the author's stone under the maple tree