As we all know, website external link construction is one of the essential tasks in the website SEO optimization process. Currently, there are many platforms and ways to build external links, but how to effectively establish efficient and high-value website external links is every optimization problem. People have to think about and face problems. Many friends will have this question. My website’s external links are included very well, why are they not ranked the same? The quality of my website’s external links is also very high, and the frequency of external links is updated. The stability is also very good. Why is it so difficult for the website weight to be recognized by search engines? Faced with these various questions, the author will share with you in detail the possible causes and solutions to these problems today. First of all, the author talks about the real value of external connections to the website. External connections to the website are a double-edged sword. High-quality website external links will undoubtedly play a huge role in improving the weight and ranking of the website. On the contrary, some bad links It will not only affect the search engine's trust in the website, but also affect the weight and ranking of the website. External links are a vote of other websites for their own website. This effect is most obvious in Google. High-quality and stable external links are the key to gaining success. The basis of search engine recognition, no matter how the search engine develops, external links and search engine optimization will be closely connected and inseparable, and the value of the connection is evident. Below, the author uses detailed items to explain how to establish valuable website outreach and key points to pay attention to.
First, the relevance of the page where the link is located. Each page should have some targeted keywords, rather than many keywords concentrated on a certain page, because as search engine algorithms continue to improve, the concept of relevance is slowly becoming more and more popular. It manifests itself in many aspects, and the relevance of the page where the link is located is one of its prominent manifestations. The external links we build should set keywords and import them to the corresponding keyword page, not just the home page. There are several advantages to doing this. First, highlight the theme of the page so that readers can see it at a glance. Secondly, good relevance enhances the user experience of the website, increases user views and increases website pv. These things that we think cannot be seen often improve the ranking of our website. The point is. Finally, increasing the crawling range of spiders increases the frequency of search engines visiting our website, which will undoubtedly increase the trust of search engines in our website and pave the way for an increase in the weight of the website.
Second, high-quality external connections. High-quality external links are the goal of external link building that is unanimously pursued by seoers. The role of high-quality external links has several key points. First, it improves the trust of the website in search engines. Because high-quality external links are generally reflected in the following aspects, high website weight, high website inclusion volume, a lot of high-quality website external support and early corn registration time, etc. For example, Admin5 is one of the typical representatives of high-weight websites in the webmaster world, and its performance fully reflects the above points I mentioned above. Secondly, high-quality outreach increases spider crawling frequency. Because high-weight websites are one of the targets favored by spiders, their crawling and crawling frequency are often unmatched by many low-weight websites. Therefore, incoming links on high-weight websites will also increase their exposure and attract spiders to crawl. Get the frequency. Therefore, through the analysis of the above two points, we can well solve the first problem mentioned by the author at the beginning of this article. When your
There are many external links on the website and they are very good. Why are the rankings not always the same? You should reflect on whether you have followed the above two principles of website external link construction mentioned by the author.
Third, the diversity of website external connections. Whether you are making external links or internal links, you must pay attention to the diversity of link anchor texts, because a single link text will cause search engines to judge that we are trying to manipulate search rankings through external links and it will be regarded as cheating. The result will naturally be Being demoted, the diversity of website external links is mainly reflected in using keywords as anchor texts for website external links. We should pay great attention to the principle of anchor text diversity. Many friends’ websites are often ranked eleventh on Baidu. This occurs. When this happens, you should pay a little attention to whether the external anchor text of your website is too single, and whether all anchor text links point to the same keyword. The diversity of anchor text is reflected in the fact that anchor text should not only be based on primary keywords, but also combine auxiliary keywords and long-tail words. The link page should not just be a single link to the home page, but should be appropriately combined with internal pages. , to be balanced and natural, it is undoubtedly a good thing if you combine anchor text diversity and relevance.
Fourth, the number and breadth of external links to the website. Combining the above three points, we must try our best to find as many external links to the website as possible, which is the quantity of website external links we talked about. Under the premise of high quality and high relevance, we can be confident and bold. Increase the number of website external links, and the key points to pay attention to when increasing the number of website external links. First, take it step by step. Don't be impatient, make a plan for outreach every day, take a fixed number as a unit, and complete the website connection construction within your ability every day. Don't be too high or too low. Secondly, pay attention to the choice of connection platforms, and establish connections on different platforms to increase website exposure and attract spider visits. Based on the fourth point and combined with the above three points, we can well answer the second question mentioned at the beginning of this article. The quality of my website’s external links is also very high, and the frequency and stability of external updates are also very good. Why is it so difficult for the website’s weight to be recognized by search engines? At this time, we only need to increase the number and breadth of the website’s external links.
To sum up, the author has presented in detail the high-quality and valuable website external link construction methods and key points to pay attention to in the process of website external link construction. SEO is actually about the details, both for veterans and novices. Theoretical knowledge is basic knowledge and basic concepts and theories that everyone is familiar with, but how to make these basic theories more detailed and maximize their effects is one of the indicators for measuring the majority of optimization personnel. Many novices are often troubled by this. The author recommends novice friends to analyze and think carefully before doing outreach construction. Only with a thinking mind can we continue to make progress on the road to optimization. Well, today I will share it with you here. For more seo strategies, please join the seo practical communication QQ group: 54641201 for discussion. This article was originally published by Intranet Security http://www.xki.com.cn. Admin5 welcomes everyone to reprint. Please keep the source of the website, thank you for your cooperation.
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