The day before yesterday, I wrote an article on "Five Important Factors Affecting Website Keyword Rankings". Unexpectedly, it was immediately questioned by others, so someone wrote an article: "Websites must rely on external links to maintain rankings and user experience." " article to challenge my point of view. Let me briefly review my point of view, otherwise readers will not be able to figure out which is which when things are here. The author did not list external links among the five most important factors that affect website keywords. The reason is: because of external links Today's influence cannot be compared with that of previous years. The algorithm of using external links as web page voting is not the best. Search engines always think about problems from the user's perspective. Users only care about whether the content of the website is good or not, but do not care about how many external links the website has. Search engines can only understand external links and think that a website with more external links is a better website. Back then, there was nothing we could do about search engines relying heavily on external links. Nowadays, the technology for collecting user data has become increasingly mature. Of course, user experience is king. One goes down and the other goes up.
The reason for its doubt is: only when you use external links to get the keywords to the first two pages (if you can get the keywords to the first two pages without external links, then I will accept you, unless the keyword is particularly cold), Only then will users have the opportunity to see your website, and search engines can judge whether the user experience of your website is good or not based on the user's behavior. If you think about it, if a website doesn’t have external links, search engines won’t be able to see you, and if it doesn’t have keyword rankings, users won’t be able to see you either. No matter how good the user experience is, it’s all for themselves. So only when you use external links to rank the keywords of your website, the so-called user experience can come in handy. Therefore, the author's point of view is that at the current stage, rankings still depend on external links, but maintaining long-term keyword rankings depends on our great user experience.
In fact, what I want to say is that external links are indeed very important and can play a big role in keyword ranking, but we should pay more attention to user experience, because user experience is the essential thing. So today I will throw out the concept that promotion has a very important impact on rankings. First of all, we should understand that doing SEO itself is doing promotion. When a new website cannot obtain traffic from search engines, should we find ways to use other promotion methods to promote our website? The answer is very yes. After the content of our website is perfected, we should think of various ways to promote it. It should be emphasized here that everyone must find ways to cultivate loyal users of their website, or long-term users. As for how to achieve this, it depends on whether the content of your website can solve everyone's problems, whether the content of your website is attractive, and whether you can become friends with users. In fact, this is also what we call user experience.
Even when a website doesn’t rank when it first goes online. But a website can be promoted well in a short period of time, attracting a large number of users, and they are willing to become loyal users of this website. In fact, as long as your website has Baidu Statistics installed at this time, Baidu will see all this, and the search engine will give you a good ranking the next time it ranks your website. Do you know why some websites can be updated in real time? It is because these websites have cultivated their own loyal users. Search engines need to provide real-time information for this specific group of people, so they will update some websites with loyal users in real time. If a website is well promoted and can retain users, then it will be much easier to rank such a website than to use a lot of external links. Others need 5,000 external links to get a ranking, so you only need 1,000. External links can improve the ranking. Of course, the user experience must be combined with promotion to be effective. If the user experience of your website is not good, but the promotion is very successful. That’s not a good thing for SEO. Users come to your website, but you don’t retain them, and it might even have a negative impact on keyword rankings. It's very simple, that is, the user experience of your website is not good, resulting in the website's bounce rate being too high, the stay time being too short, and the PV being too low. These are all manifestations of poor user experience.
Therefore, the author summarizes that the way to improve rankings is not just relying on external links. In fact, there is a better way, which is to combine user experience with promotion to tell search engines that we are the website that users need, and to leave search engines with A good impression can, secondly, shorten the search engine's observation period for you, and thirdly, a website with good user experience can easily gain the trust of search engines. I believe that search engines will have the same views as users on the websites that users need, like and value, and then combined with some external links, I believe that the keyword ranking of your website will skyrocket to the sky. The author concludes: External links are valuable, and user experience is more valuable. The above views were put forward by the Practical Camp SEO Training http://www.tzwoo.org/ . Everyone is welcome to discuss and reprint and share these views, but please indicate the source. Thank you.
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