What is whole site optimization
SEO optimization, also called website optimization, is a technical means that uses search engine ranking rules to improve the ranking of the website on the search engine, so as to obtain more target customers to visit the website. Nowadays, users are accustomed to using search engines to find the products or services they need, so many websites hope to improve their rankings in search engines through SEO, because only when a website is seen can it have value. It is said that on search engines, if customers do not find you, they will find your competitors. Therefore, whether from an offensive or defensive perspective, companies should not lose the search engine position.
Whole-site optimization is compared to traditional keyword optimization. In the past, many companies may have a certain understanding of SEO. They thought that SEO was how much money I spent to rank a certain keyword in a certain position on Baidu. It’s SEO.
In fact, this understanding is very wrong.
Because through many years of research on mobile Internet marketing, we have found that there are countless keywords in any industry, ranging from hundreds to thousands. There are so many keywords in an industry, which one is ranked or which one is not ranked. There are indeed popular keywords, but the objective reality is that the search volume of popular keywords only accounts for less than 20% of the keyword searches in the entire industry, and 80% of the search volume in the entire industry is caused by hundreds or thousands of long-tail keywords. It is composed of keywords, so it is very one-sided for companies to focus on a few keywords for SEO.
For example, we think that customers will search for "Dalian Machine Tool", but many customers will search for "Which Dalian Machine Tool is the best", "Dalian Machine Tool Sales Company", "Dalian Lathe", "Dalian Machine Tool Accessories", and I can list hundreds more related search contents. , it is obvious that these customers are also the target customers of Dalian Tongda Machine Tool Company. If the machine tool company only builds a "Dalian Machine Tool", it will lose 80% of its business opportunities.
No company can spend some money to monopolize the search engine and be on the homepage no matter how you search. That is definitely unrealistic. The same is true for whole-site optimization. Although it cannot guarantee that every keyword of the user is on the homepage, it can It can ensure that companies can use a large number of long-tail keywords to attract more potential customers from search engines with the same investment. Whole-site optimization is currently the most cost-effective online marketing method on the Internet and is the basis for all online marketing activities.
The effect after optimization of the entire site
1. More pages are indexed by search engines.
2. The update date of each search engine snapshot is getting shorter and shorter.
3. More keywords will be retrieved by search engines and will continuously bring traffic from search engines.
4. Not only for one search engine, the traffic accessed from various search engines continues to increase.
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