It’s been a while since I’ve written anything about the basics of SEO. What I bring to you today is the determination and optimization of target keywords. The focus here is still on the selection of target keywords. As for the optimization of target keywords, some will also be mentioned. After all, optimizing target keywords requires certain basic accumulation and optimization skills.
Let’s get back to the topic, target keywords are often heard. So what are target keywords? Literally, it means that the main goal of our website optimization is to rank the word. Specifically, the target keyword is the word that users enter the homepage of your website through a certain word search. Then some friends will say Yes, there are so many words like this that lead to the home page through searching for keywords. Don’t worry, let’s talk about some of the common characteristics of target keywords.
He has a certain search volume. In other words, there will be a certain index and user needs. Otherwise, no one would put the effort into specializing in this word. Of course, you can completely optimize such a word as a long-tail keyword.
It is recommended that no more than three target keywords be selected for a station. Having said this, many friends will say, what should I do if I have more than ten websites to optimize, or more words to optimize. Here you can optimize those words as related keywords or long-tail keywords. For details, please refer to How to Optimize Thousands of Words.
It is not recommended to choose target keywords that are highly competitive. So what kind of words can be called very intense? For example: mobile phone, SEO and other such words, I will teach you the most basic method. You search for the word you want to do and see how many bid on Baidu. If the first ten are all present, then the word has a certain degree of competitiveness. Of course, this is just one of the reference methods. For example, look at some relevant data for natural ranking on the homepage, PR, backlinks, snapshots, etc. Let me tell you something, the one that suits you is the best.
How to choose keywords? By what method can we choose the keywords we want? Here we recommend Baidu Index and Baidu Backstage. You can use these two tools to quickly find keywords suitable for your website and then filter them. Remove the strongest and least searched words, and we take the middle. Then choose a keyword based on your own optimization level and make it on the Baidu homepage. It is best to be in the top three, so that it will have a certain effect. The keyword ranking on the second page of Baidu has almost no traffic, so everyone must remember it. What we do is the best we can do.
Finally, I would like to briefly mention how to optimize our target keywords. Now that everything has been selected, the next step is to put it to use. Let me give you one or two ideas: the target keyword must appear in the title; the target keyword must be used as anchor text; the target keyword must ensure its density; these three points are the most basic, and also many friends Didn't do it right. Whether you are working on your website or doing other things, you can do everything well and even do it accurately. Failure to succeed is almost impossible.
This article was originally created by the webmaster of www.nb-seoer.com . Reprinting is welcome.
Thanks to He Tao for his contribution