What is the purpose of building a website? The purpose is to make money after gaining a good ranking. But how many websites are actually successfully built? There are only a handful of ten search engine homepage rankings. Some webmasters have worked hard for a year to run their websites, but their rankings still haven't improved significantly. For some websites, it only takes a few months from construction to ranking. What are the things that are causing this? Why is your website not taken seriously by search engines? Some people say that the other party’s SEO skills are excellent, but from the perspective of professional SEOers, many sites that rank on the home page have endless optimization problems. How to make your website highly trusted by search engines? Excellent SEO technology is not the only channel.
1: A high foundation lays a high starting point
Please believe that the more you pay, the more search engines will give you. In this era of proliferation of websites, how do search engines judge how much you pay? First of all, the starting point of the website is one of its measurement criteria. For example: whether the content program template has high independence or is a popular template. Whether the operation of the website server is stable, whether it is an independent IP, and how fast the response is, these can all establish the starting point of the website in search engine optimization. How do search engines judge the quality of a website? After all, not many people spend a lot of money to build a garbage dump. And looking at those abandoned sites, you can't help but have some things in common - the starting point is generally low. Pay and income are directly proportional, don't let the website lose at the starting point because of gains and losses of a few hundred dollars.
2: Grasp precise positioning
In fact, it is a very simple truth. Why do we advocate "big and comprehensive rather than small and precise" in website construction? Because the larger the website is built, the more difficult it is to grasp its overall direction. Just don't pay attention to the direction of the website. An offset occurs. For this point, it is very important for search engines to judge the quality of a website. No matter what kind of website you build, you must wholeheartedly build it into an industry elite site. Similar to "Just click on Baidu and you will know", because it has established a complete information system, it will basically rank in any keyword. We are not trying to be an all-inclusive Baidu, but if you do a good job in one area wholeheartedly, the search engine will give you more.
Three: Rigorous website structure
Not all websites have been carefully optimized by SEO experts. To optimize a website, a webmaster only needs to have a basic and rigorous structure. You have to know that you are just a webmaster, not an SEOer. What the webmaster has to do is to take over the overall situation of the website. The so-called rigorous structural optimization mainly includes the following points: tree-shaped website navigation, no dead links, irrelevant internal links blocked with "nofollow" tags, rich internal link structure, properly set robots.txt, Add a customized 404 page and make 301 jumps. As for other precision optimizations with higher requirements, there is really no need to go into deep trouble, otherwise give up the webmaster and become a full-time SEOer. Although the above points are the basis for optimization, they are only the basis, but how many people stop here?
Four: Make some feature optimizations
Take the friendly link platform as an example. There are probably a lot of websites in this area now, right? But there are only a few that can really control the ranking. Webmaster, do you understand the problem? You might as well point out the binary here: general programs do not have "information" pages, and just relying on "link updates" will cause a large number of "highly repeated pages", so the page The weight is low and it will not rank too high. But "link updates" are not without merit. While relying on information pages to improve the overall weight of the website, those "link pages" will correspondingly have a large number of rankings. Of course, this is just an example. What I want to say here is that even if you follow the trend of building a unique website, you will get a little bit of success from it.
Five: Perseverance can carve gold and stone
Webmaster, please remember that no matter what you do, if you find the right direction, you must stick to it, otherwise it will be difficult to succeed in anything. Website construction and optimization are really unbearable. Although you may encounter frequent demotion, or even no one cares about the website at all. But I still have to persevere and continue to do it. I don’t feel discouraged because the website has been demoted. Even if the website has no traffic or ranking now, if you persist, the ranking will definitely improve. Of course, the accumulation of weights must also pay attention to skills, otherwise it may become a burden if you accumulate too much. If there is an accumulation of valuable links: it is better not to have them than to replace them with worthless links. My excellent content is updated, I would rather not update it than collect it. If you really persist, I believe you will succeed.
Why is your website "half-dead"? It's not unfairness of search engines. Every day, as many websites are demoted as to be revamped, this has nothing to do with the interests of search engines. Being demoted can only prove that there are still many problems on the website. When the problems are solved, are you afraid that the so-called weight cannot be restored? If you reprint it, please keep it ( http://i.zhihuiseo.com ) Binary Network/ He Guijiang thanked his friends for their support.
Editor in charge: Chen Long Author Binary Network's personal space