As we all know, in the process of optimizing and operating the website, the homepage of the website is the page with the highest weight of our entire website, and it is also the page that gives the best first impression to users. How can we make our homepage more valuable? Let it become A weight that can really help us improve the overall brand influence and weight is an issue that all our operators have to face and consider. Before we start, let’s talk about what page value is. The author believes that search engines have an overall impact on each page. The assessment of value is referred to as the value of the page. After understanding the concept, let’s stop chatting. Today, the author will talk to you about the analysis of several main factors that affect the value of the home page of the website.
First, the timeliness of the page. This is relatively easy to understand. It is what we usually call whether it has the latest information and consultation. The specific manifestation is whether it is regularly updated and fresh content is provided to the majority of users and search engines. These consultations not only include the company's latest products and news information, but also the hottest current industry and social topics on the Internet. They are paved and expanded in appropriate website sections, increasing content updates on our homepage and providing users with information about the industry or society. On the hottest news topics, our homepage is like a river that never stops day and night, always feeding back the freshest things to our users and search engines. Such a page is the best way to reflect the timeliness of the homepage. ,
Second, the irreplaceability and relevance of page content. If we want to increase the weight of the homepage for search engines, we must integrate the core idea of what we have when people don’t have it, and what we have when people have it. The specific manifestation is to comprehensively shape the core hot information of the industry or the news information that is most valuable to users. And present things that other websites cannot do or have not done. For example, for example, your company's related products have obtained certificates from national authoritative organizations or your company has been visited by provincial and municipal leaders and awarded some titles. Wait, these are the things that reflect the authority of the website and attract users' attention in the content construction process of your own company. Secondly, the relevance factors. The relevance factor is relatively simple. It is best for us to classify and publish some things that are close to or similar to this section in relevant sections and news lists. Relevance is not only reflected in the process that the information matches the theme of the home page. , is also reflected between website columns and columns, between pages and pages, and further between friendly connections and friendly connections, etc. We must take these factors into consideration during the process of planning and building the website, and during the later maintenance and optimization process, these points must be reflected in all aspects of the website both inside and outside the site.
Third, the quality of the home page of the website. This point is somewhat similar to the second point, but I think this point reflects more and wider aspects. First of all, the stability of the website and the opening speed of the website pages. The stability and opening speed of the website not only affect the user experience, but also indirectly affect the website's trust in search engines. They are the basis and key issues for the website's weight and ranking improvement. location. Secondly, the richness of page elements is specifically reflected in the use of alt attributes, bold tags in the site, relevant anchor text tags, and the combined use of various tags to enhance the richness of page elements in our site, so that the right ones appear in the right places. The tags not only enhance the user experience but also help search engines determine key content and text. Finally, the page must be designed and laid out around user experience. User experience design of content: reasonable segmentation, paragraph titles need to be bolded/italicized/H marked, etc. Remove some excessive advertising codes and excessive statistical tools that are not conducive to the experience, remove some pop-up ads that are detrimental to the experience and content that is not conducive to user reading, etc., while improving page quality, always check the existence of your own website The shortcomings and problems can be solved in time.
To sum up, the author has analyzed and introduced in detail some common operating techniques and some misunderstandings that are not conducive to improving the value of the page in building the website homepage and page optimization and layout. In the process of building the page, Each page must be designed and laid out in detail, and user experience must always be the basic concept for the article pages in the site, so that users will not abandon us. Of course, our website will attract enough attention from search engines, and its weight and ranking will also increase accordingly. Slowly accumulating and getting good improvement. Well, I will share it with you today. For more SEO strategies, welcome to join the seo practical exchange QQ group: 54641201 for discussion. This article is provided by the confidential inspection tool http://www.bmrz.org The original first release Admin5 welcomes everyone to reprint, please keep the website source, thank you for your cooperation.
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