As we all know, in the process of website optimization, there are several basic optimization strategies and key points that each of us SEOers insist on doing, such as grasping the keyword density of the website, adjusting the website structure, content construction, and external links. The construction and so on are all things we often operate in our daily work. Today I want to put aside these aspects and use a more in line with search engine thinking to consider what strategies are needed to optimize Baidu rankings. Okay, let’s go into today’s topic in a short chat. The impact of some unconventional factors on Baidu rankings.
First, deeply explore user experience and user needs. First of all, we need to accurately locate the target customers of our website. What are the keywords we want to optimize? We want to use those words to obtain a higher conversion rate and conduct careful analysis and research. Secondly, analyze competitor websites and use keywords that we think are more valuable to search, and see how the websites ranked on the home page are laid out, what are their common characteristics, and what are the differences between the first and tenth places? Conducting analysis and research, or discussing with industry insiders to draw substantive conclusions, is the fundamental purpose of our research and exploration of user needs. One of Baidu's algorithms now is the click principle. The first-ranked website will definitely get much more clicks than the following websites in a relative period of time, because the ultimate goal of the search engine is to present the website that best meets the user's needs in front of the user. , sometimes we often hear friends complaining about how many external links they have, but the ranking has not changed. Have you carefully analyzed these hidden factors? This is why we want to discuss unconventional means today. Improve the meaning and value of rankings.
Second, the value and impact of content and titles on users. Now that we talk about the click-through principle, we have to mention the writing of the three major tags, because our goal is to obtain rankings. Search engines present the website in front of readers. Whether readers can choose whether we can enter our website is entirely up to the user. Spontaneous behavior, this requires us to think rationally about the creation of the three major marks. First, we analyze how to create the title of the competitor's website? How to develop the description? After comprehensive consideration, we optimize the title, keywords and description of our own website. After writing it, you can analyze the following by yourself. Will you click to enter the website after searching? Discuss with your friends whether it is reasonable, how to appropriately arrange the keywords in these tags during the re-creation process, and how to make it conform to user behavior without being inappropriate. Going against search engine algorithms is something we must consider deeply and grasp carefully.
Third, the webmaster should make reasonable use of statistics code. Regarding webmaster statistics, anyone who has a website will definitely have this tool installed. Whether it is cnzz or Baidu statistics, these are very good and powerful weapons to help us analyze user behavior, very simple examples. The author usually analyzes long-tail words when observing in the background. Those long-tail words are searched by users almost every day. Those long-tail words have not been searched before. The author will conduct detailed statistics and analysis. For those long-tail words that are searched almost every day, the author will focus on following up, including using the inner pages of the article for reasonable optimization, and reasonably reflecting them in related articles at the bottom of the inner pages, so as to increase the traffic of these regular long-tail words. To maximize the long-tail words, we should try our best to rank the first on Baidu homepage for long-tail words. In this way, when users search for long-tail words, the first thing they see is our website. The probability of clicking to enter is naturally self-evident. Through relevant long-tail words Words increase website traffic and PV, PV represents viscosity. The more PV, the stronger the stickiness. Over time, search engines will gradually find that our website is liked by users, and will slowly increase the weight of our website. The ranking will naturally come naturally. . Therefore, the author recommends that when the competition for main keywords is very fierce, you should choose long-tail words to outflank, which is the so-called rural areas surrounding cities, and first build our mass base. If the popularity of the website increases, can the ranking not go up?
To sum up, the author will use unconventional factors to improve the website's ranking in Baidu and share some of his insights with the majority of webmasters. Of course, the above is the author's personal opinion, and there are many omissions. I hope everyone can point it out. I am grateful. . Sharing and communication is one of the best ways for webmasters to maintain progress and gain knowledge. Finally, thank you for the communication platform provided by Webmaster.com. Well, I will share it with you today. For more seo strategies, welcome to join the seo practical professional group: 197813189 For discussion, this article was originally published by Lantianyu http://www.029lty.com. Admin5 welcomes everyone to reprint. Please keep the source of the website. Thank you for your cooperation.
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