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When we do website optimization, we must first select keywords. For small sites, it is better to choose a few moderately competitive keywords based on your own strength and resources, and then divide them into Just arrange it on the homepage, column pages and detail pages. However, for some large and medium-sized websites, it is often not enough to just select a few. How do they operate? For large and medium-sized websites, SEO is done well. Basically, they have established their own lexicon, which is to dig out as many keywords as possible in this industry, so as to provide scientific guidance for their own websites. The lexicon is very important, and it basically represents the keywords of the industry. The words that users in the industry want to search for, that is to say, the vocabulary represents demand. So specifically, what guidance can a thesaurus provide to a website?
1. Thesaurus can be used as a guide for editors to write articles.
Thesaurus plays a great guiding role for website editors. For a well-done SEO website, when their editors write articles, they basically use thesaurus as the guideline, starting from the title of the website, Keyword tags, keywords play a role in the description of website pages. In the early days of the website, editors can write articles according to the vocabulary. Each keyword in the vocabulary can write an article, and the article is related to Articles should be better connected with corresponding keyword anchor text.
2. Thesaurus also plays an important role when making external links.
For many SEOs, when they link to external links, many of them are on the homepage. Even 90% of the links on a website are linked to the homepage. In fact, this is a misunderstanding and causes a huge waste of external links. In fact, A good external link strategy is that the external links should be relevant and dispersed. The dispersion here means that you should not only do external links to the home page, but should do a large number of external links to internal pages. It is best to ensure that the URL of each important page is There is at least one relevant external link, so that the transfer of website weight is very reasonable, and it can promote the ranking of a large number of long-tail keywords in search engines. The traffic will be more balanced, rather than just coming from the homepage of the website, so what? To make such external links, in fact, we can often look at the lexicon, take some important keywords from the lexicon, and use these keywords as a benchmark to find some high-quality and relevant external links. The external links created in this way Basically, they are all related and can play an important role in cultivating website weight and closing transactions.
3. The important role of thesaurus in page integration
For some large and medium-sized websites, when the number of pages reaches a certain number, they will integrate a batch of pages from the website pages to promote the inclusion of website pages. When integrating these pages, how to choose words Well, that is, how to select the keywords of the newly integrated page? At this time, the thesaurus comes into play. They select a batch of representative keywords from the thesaurus and use these words. Use it as a basis to integrate pages.
4. The role of thesaurus in constructing website columns
In the early stages of building a website, after we build the vocabulary, we can see some patterns from the vocabulary, which will serve as a scientific guide for the setting and selection of website columns, because the vocabulary represents the needs of users. , these are the words that customers are actually searching for. Using the thesaurus as a guide to set up columns is also a guide to market needs. This is a more scientific approach.
5. The role of thesaurus in improving page click-through rates
The improvement of page click-through rate is closely related to the page description, because in the search engine results page, the title of the page is displayed as a display of the search results page. If the description is well written, the page click-through rate can be increased. , so how to write a description? The description must be based on the keywords in the vocabulary. It is necessary to display all the important fields of this keyword
In short, if you want to build a good website and plan to do it for a long time, then the vocabulary is essential, and the vocabulary is constantly expanding. It is recommended that you create a vocabulary library in the early stages of building a website. It plays an irreplaceable role in designing the initial structure of the website and providing guidance in the later stages. This article is edited and written by the website www.war3ba.cn. Please indicate the source when reprinting. Thank you.
Editor in charge: Chen Long Author Hua's personal space
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