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Based on Baidu's recent performance and a detailed analysis of my own website, I found that Baidu's weight on on-site optimization has recently increased to another level. Through careful analysis of competitor websites, I found that many competitors have many shortcomings in the external link collection area. board, but it does an exceptionally good job in on-site optimization. The topic that the author will share with you today is some issues that should be paid attention to when doing well in on-site optimization.
First, the website content structure design should be considered comprehensively. First of all, website optimization. The website structure is the entire framework and outline of the website. The structure should be clear, complete, and fully in line with the user's reading mind and browsing vision, and should be carefully laid out and distributed from left to right or top to bottom. Secondly, the website URL connection path should be concise and clear. It should contain the main keywords or auxiliary keywords that the website needs to optimize as much as possible, preferably in the form of pinyin combination. Thirdly, the homepage of the website must have a reasonable grasp of the density of keywords and control of word frequency. The best density is 2%-%8 as the standard. The frequency of keywords in the article must be reasonably controlled. Appropriate replacement of synonyms with synonyms to prevent The same word appears too frequently. Finally, for image optimization, pay attention to the size of the image and the use of image alt tags in the article after processing it with image software when exporting. The use of less or no js code and frames in the site are negative factors that are detrimental to optimization.
Second, the quality of website content must not only be high but also highlight the theme of the website. Website articles are the blood of the website and one of the key links to improve the weight of the website and user performance. First of all, the articles must have high originality and readability, and try to allow professional editors to write articles with industry depth and height. , ensure the originality and strong readability of the article, use different topics and hot spots to construct the article and attract visits from search engines. Secondly, the article content should closely follow the website theme and page title. The title of each page should be created around some hot long-tail words or topics that can increase traffic. The content of website articles should be highly matched with the required keywords, and should be related to the theme of the website. The stronger the relevance, the better search engine results will be. The higher the score, the weight of the page on the website and even the weight of the web page itself will be greatly improved. Secondly, the page content should minimize the number of boilerplate text occurrences. Too many boilerplate articles on the site will have an impact on other web pages, increase the similarity between web pages, and affect the weight of web pages. A large number of repeated boilerplate text is one of the culprits that leads to the degradation of web pages. Finally, the reasonable update of website content and the frequency of website updates are the key to attracting spiders to visit and the basis for continuously injecting fresh blood into the website. If we do the above aspects well, we'd better update the content consistently, because in the later period, it is necessary to improve the website. Website authority is of great benefit.
Third, analyze the principles and key points of attention in external connection construction. 1) The choice of platform for external link construction is the foundation. High-quality external link construction and publishing platforms are the key to improving the weight of the website. You can choose classified information, Baidu Space, high-weight forums such as A5 Forum, and high-weight soft article platforms. Admin5 is the best choice. 2). The page where the external link is located should export as few connections as possible and have as high a correlation as possible. This is generally when we look for high relevance in the process of building friendly connections and export partners with fewer connections for exchange. According to the cake principle, cake The more points you get, the less everyone gets. The same is true for websites. 3) Don’t ignore the stability of external connections. The stability of external connections is the weight to ensure the stability of our rankings and the basis for maintaining the technical weight of the website. The higher the weight of the page, the higher the frequency of spider crawling. The longer the page where the external link is located, the more trust it can gain from search engines. Of course, search engines will also think that the value of the page is higher, and the higher the additional weight will be given. 4), the issue of extensiveness of external connections. Try to find different platforms to publish external links as much as possible. External links and voting are the same. Different recognition from different industries is the basis for effectively improving your own brand. Different industry platforms give different page weights to increase the weight of the page. Weights. 5) Pay attention to diversification of external link anchor texts. Diversified anchor texts can increase the weight of different keywords, and are also one of the necessary means to avoid weight reduction. Different anchor texts of external links should be connected to different pages as much as possible to improve Page relevance and overall site weight distribution. It is also a small trick to increase user stickiness on the site.
Fourth, detailed analysis of stable server space and competitors. Last but not least, for stable server space, it is best for us to choose a regular domestic space provider, and do more comparisons to choose a local space provider with a higher reputation for cooperation. I will not go into details on this. Secondly, after completing the above steps, the author believes that after each optimization time period, it is best to conduct a detailed analysis of our own optimization data, and pay enough attention to the situation of competitors. Competitors are our optimization strategies. , and one of the references for formulating new optimization plans. Analyzing its collection quantity, update status, domain name status, total outreach volume and publishing platform is a prerequisite for us to effectively imitate and learn. During the optimization process, you not only need to implement your own strategies, but also maintain a high degree of industry vigilance and sensitivity at all times. Browse more of the latest articles on Webmaster.com optimization and communicate more with friends in the industry. This is why our website optimization technology always remains in the industry. the forefront.
To sum up, the author has made a detailed analysis of the factors he considered and the problems he encountered in formulating the optimization strategies inside and outside the website. Some strategies may be known to him, and some strategies may not be. It is too suitable for you. The author reminds everyone to take the essence and discard the dross in the process of learning. It is better to believe that books are worse than no books. Choosing the method that suits you is the best method. Well, I will share it with you today. For more SEO strategies, please join the seo practical exchange QQ group: 197813189 for discussion. This article was originally published by Intranet Security http://www.xki.com.cn. Admin5 welcomes everyone to reprint. Please keep the source of the website, thank you for your cooperation.
Editor in charge: Yang Yang’s personal space for the author’s efforts