Which is more important in SEO, traffic or conversion rate? This issue has been debated among webmasters for a long time, right? Everyone hopes to have both, and I hope too! But it is often difficult to have both, so I support the latter. People say that after all, conversion rate is what you really want. Advocates of the former say that as long as the traffic is large enough, a small conversion rate is not a problem. What if there are tens of thousands of daily clicks, even a conversion rate of only 0.1? Regarding traffic and conversion rate I am also very troubled by the problem. I mainly work on Taobao website. I have some thoughts when I cannot have both.
My point of view is that in the current online business environment, traffic may be more important. After all, most things on the Internet are changing very quickly now. As soon as the traffic of your website increases, there will always be some business done, and the money will be made in your pocket first. Pursuing conversion rate requires a lot of effort, such as publishing many high-quality soft articles related to the website theme, but in the end the result is still unknown, and what you originally wanted to do may have changed.
Here is an example of the foreign trade clothing export industry. On the one hand, the apparel industry is a rapidly changing industry, no matter from the perspective of products, customers, or manufacturers. On the other hand, the profit margin of foreign trade clothing is very high: clothes or bags that cost about 30 yuan in China can easily be sold for 40 or 50 US dollars after exporting to Europe and the United States. Therefore, as long as you can get an order, it will cost you just a few dollars. times huge profits. Due to language barriers and differences in network environments at home and abroad, compared with the promotion of domestic websites, the promotion of foreign language websites has many unique characteristics. However, most foreign trade clothing SEO work is still done domestically. The SEO guiding ideology of these websites is that pure traffic is king, so unconventional methods such as black links and traffic interception are used in every possible way, and a large number of cheap hacker labor forces in the country are just used by them. As long as the clothing-type website you promote can stay on the homepage of Google for even one day, the money invested will be earned back several times.
Having said all this, I don’t actually think that conversion rate is unimportant. For certain industries (such as financial information or technology websites), conversion rate is still very important, because such websites must be able to provide users with information that is of interest to them. Things bring business. In the final analysis, whether it is traffic or conversion rate, it depends on what your website does. If the industry is changing rapidly, of course, traffic is king. This article is a small reflection of the webmaster of Jacket ( www.jf59.com ). Please indicate the reprint, thank you!
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