A 301 redirect is an "electronic map" commonly used to tell web browsers that they need to take visitors from a specific page to another page on your site. When we use 301 redirects properly, it will help your site rank in organic searches and ensure that your potential customers or visitors can have a smoother and more enjoyable experience when using your site. experience. We can also think that 301 redirect is a commander who helps guide visitors and search engines to crawl the correct page. It is the invisible steward behind your site.
When do I need to use 301 redirects?
1: You have bought a new domain name for your business or company, and you need to switch your website to the new domain name.
2: You have just created a new website and need to guide old visitors to the new site.
3: You have modified the pages on your site and need to direct visitors to the new page.
4: You deleted pages on your site and need to direct visitors to the pages they are interested in instead of turning them away.
5: In order to ensure that the weight of the deleted specific page pointed to by the previous external link is obtained, redirect.
Why is 301 redirect page important for SEO?
If you know the basics of search engine optimization, then you know the importance of getting good quality, relevant backlinks to your site. These high-quality external links will actually increase search engines' trust in your site and improve your site's ranking. If you can't handle these high-quality external links well, they will be difficult to obtain and easy to lose.
If we delete the pages pointed to by high-quality external links, then these high-quality external links will not be able to transfer weight to our site. You will lose the trust and ranking effects brought by these high-quality external links. Your site's search engine rankings will begin to decline.
If you can use 301 redirects appropriately to transfer the URL of the deleted page to the new URL, then you can avoid the loss of weight of these high-quality external links.
How does 301 redirect improve the user experience of the site?
If your site page is deleted or changed, and you do not do a 301 redirect, then the next time someone tries to click on this page, the user will see a cold 404 error page. This is a user-friendly experience for the site. Degree is a big blow. We can use an analogy to this point. One day, you are looking for an item on sale in a supermarket, but the item has been moved, so you ask the salesperson, but their answer is "Sorry, I can't find it." Then What will your thoughts be.
Therefore, when you delete or decide to modify a page, you must ensure that you can use the 301 redirect page correctly. If there is no new page to replace it, you must also try to move to the same page that users expect. This article was originally written by Hurry Up http://www.500soft.com . Please keep the source when reprinting.
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