Derating of a website does not necessarily mean plucking out the hair. It is not necessarily caused by snapshot delay. There are many possible manifestations that can be regarded as demotion of the website. If you only focus on the site and snapshots, the webmaster sometimes does not even know that his website has been demoted. So how should we comprehensively judge whether the website has been demoted? The author here lists seven methods that the webmaster can observe every day. Once again, I feel confident.
1. Use the site command to check the included volume
This is obvious. 100 out of 100 webmasters know this method. If the inclusion is reduced, it may mean that the website has been demoted. If the hair is plucked, it means that the website has been severely demoted, which should attract the attention of the webmaster.
2. Check the snapshot date
Except for some special circumstances (for example, if your website cannot be opened on a certain day, Baidu may not take a snapshot), if the snapshot is delayed, it is likely to be the beginning of the website being demoted by search engines. Corresponding measures should be taken in time, otherwise a series of demotions will occur. Rights will follow one after another. Generally speaking, a better measure is to update a few high-quality original articles and send a high-quality soft article external link.
3. Use the tools provided by search engines themselves to webmasters
Each search engine has web management tools provided to webmasters. These tools often verify our website, provide some optimization suggestions, display the frequency of spider crawling, etc. Some webmaster tools will even directly prompt whether you have been demoted, whether there are viruses or Trojans, etc. Therefore, it is strongly recommended that webmasters use these tools.
4. Search for your website name
Search for your website name. If it is not at the first place, it means that the website has been demoted. Of course, the website name here must be unique to you and not a general name. For example, it should not be "Slimming Network" but "XX Weight Loss Network".
5. Search for unique text on the website
Search for a unique piece of text on your website, such as company name, phone number, email, contact address, etc. These texts should be unique on the entire network. If you find that your website is not the first result on a search engine, it usually means that the website has been penalized and webmasters need to be careful.
6. Comprehensive statistics on keyword rankings
If the ranking of most keywords of the website has dropped, it means that the website has been demoted. Of course, what we are talking about here is most of the keywords. If only a certain keyword decreases and other keywords remain unchanged or even have an upward trend, it does not necessarily mean that the ranking has been reduced. Often for some sites with relatively large content changes and relatively stable weights, it is normal for keyword rankings to fluctuate one after another, as long as most keywords do not drop.
7. Detect spider crawling logs
Check your website's spider tracks and frequency every day to see if there are any changes. If the frequency drops significantly, then the website may be downgraded. Of course, certain special circumstances must be excluded, such as the website not being able to open on a certain day, etc.
To sum up, the author believes that webmasters conduct seven reviews every day to find and solve problems in a timely manner, which is an important factor in the long-term stability of a website's ranking. This article was published on http://www.trhj.net , please indicate when reprinting, thank you.
Editor-in-Chief: Chen Long Author Momo’s Personal Space