The overall traffic of the website mainly depends on the overall inclusion of the website pages, the overall ranking of the website pages and the overall click-through rate of the website pages. These three factors are also in order. The one ranked first is the overall inclusion, then the overall inclusion is What determines it? First of all, if you want to be included, the page must be crawled by the search engine. If it is not crawled, it will not be included. Therefore, when we optimize the inclusion, we must find ways to let the search engine's crawler program crawl as many pages as possible. For the search engine, its sources are also limited, and due to various restrictions, it can only It can crawl a part of all web pages on the Internet, and among these crawled pages, it only indexes a part. Which pages will the search engine spider program crawl first?
1. A website with high authority and high page quality
For some websites with relatively high authority, search engine crawlers often crawl them, because websites with high authority are considered reliable sources by search engines. When ranking, these web pages will also be prioritized. The reason why this is done is also out of consideration for search engine users. If the top-ranked websites are pages from spam websites, users will feel that the search engine cannot find the results you want, and they may not find the results you want next time. Come here, so for an authoritative and reliable site, search engine crawlers are relatively active. Not only do they stay for a long time, but they also send a large number of spiders. Therefore, it is very important to cultivate the weight of the website and provide high quality in the long term. Pages, insist on increasing the weight of the website.
2. Sites that are updated more frequently are more popular with search engines.
Search engines also often crawl some websites that are updated frequently. In fact, search engines are very hungry for content. They want to crawl as much practical content as possible to provide users with it. If your site often When updated, search engines will visit frequently. They prefer fresh web pages. We need to cultivate the habit of search engines crawling them. If you update them frequently, they will visit you frequently. On the contrary, if your update frequency slowly increases, If it decreases, the frequency of its visits will also decrease, because its resources are limited, and it will not be able to crawl new web pages every time it comes, and it will take a long time to crawl again next time.
3. Those with the closest click distance from the homepage to the page will be crawled first.
This is mainly from within the site. Within the same website, search engines generally start crawling from the home page. The links on the home page are basically crawled first, and due to the influence of the home page effect, there are links on the home page. The basic ranking of a webpage will also be better than other webpages, so your more important webpages should be placed on the homepage as much as possible, or in a place that can be reached with relatively few clicks starting from the homepage. Therefore, everyone generally uses the directory structure of the main website. It should not exceed three levels, for this reason, and for some deeper web pages, some external links should be made appropriately, because these deep web pages are not easy to be crawled by search engines.
4. Pages with more import links are crawled first
Search engines crawl and crawl web pages along the URL links on the Internet. In order to be crawled, your page URL link needs to appear somewhere. When you appear on a website with a relatively high website weight, you will be crawled. It is easy to find and crawl, and the more incoming links you have, the more chances of being crawled. In terms of ranking, the more incoming links you have, it is also very helpful for ranking. Therefore, when we do external links, we must do it more broadly and try to provide external links to every important page, rather than just external links to the home page. This article is contributed by the webmaster of www.war3ba.cn . Please indicate the source when reprinting. Thank you!
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