Regarding Baidu and Google, most webmasters feel that it is not easy to love you. In fact, relatively speaking, Baidu and Google are not that difficult to compete with. Let Baidu include our content, and Baidu snapshots will be updated every day. The most basic premise is that your website must have content, and the content should not be too repetitive with the content of other sites, otherwise even the gods will not be able to help you. First of all, on this basis, I will share my experience in SEO optimization of xiaomm.net website with everyone, hoping to give some help to those webmasters who can’t catch the door.
The first question: Understanding search engine spiders
When an engine spider crawls a website, the information it needs to crawl first is the structure of the site. Check whether the structure of the site is smooth. When the spider crawls the website and the structure is clear, the next thing it needs to do is to determine the freshness of the information in the site. Degree, the collection is based on the freshness of the information. When the spider brings the collected website information to the server, the server will perform ranking processing based on the value of the article. Based on these characteristics, we can do this:
1. Use static websites as much as possible. Things in dynamic websites that spiders cannot recognize should be annotated with text;
2. The resources on the site should be as original as possible, and spiders will not include duplicate content;
3. Prepare appropriate keywords, weighted web pages and other information to avoid misleading spiders;
4. Spiders will crawl the website regularly, and try to update the website at the same time every day.
The second problem: Attracting spiders to crawl your own website
The best way to attract spiders is to write soft articles. Soft articles are not only high-quality external links, but also a way to attract spiders to crawl your site. When we publish the original articles we have written to some websites with relatively high weight (generally spiders on websites with high weight will crawl more frequently), spiders will find your article when crawling, and then follow the link address in the soft article to enter Your website. At this time, the spider begins to judge your website resources, and then crawls your website based on the anchor links and keywords of your articles. At this point, I would like to remind you a few words, try not to use pseudo-original tools, although these Tools will save time, but most software spiders on the Internet are immune. They have their own algorithms, and then use the algorithm to identify whether your article is fake-original with a machine. If so, the spider will still not include you. article. After the spider crawls your website, it will bring the collected content to the server for inclusion, and then it will improve your website ranking based on the keywords and link addresses that appear in the articles on the site. The process of spider crawling is as follows:
1. Publish original articles on some high-weight original websites, and then add keywords and link addresses at the end of the article to attract spiders to crawl your website;
2. Spiders enter our website and check website-related information;
3. The spider confirms crawling and checks whether the overall structure of the website meets the standards. The specific standards are as follows:
(1) Embed keywords in the title, and sort the keywords from short to long. If you are doing Baidu SEO, use the "_" separator. If you are doing Google SEO, use the "," separator.
(2) KeyWord and desc ription in meta, keyword and desc ription information, keyword writes keywords, and desc ription writes description.
(3) Add alt to the pictures that appear on the website page, embed a keyword in each picture, and try to describe it as simply and clearly as possible.
(4) Secondary navigation. If only the secondary navigation appears on the homepage, it will not have the effect of increasing the weight of the homepage. The secondary navigation should be named with keywords, and each keyword should be embedded with a hyperlink.
(5) Friendly links, link to some websites with higher weight related to this site.
4. After reading the code, the spider will look at the content of the website. The article should be original as much as possible. If it is not original, you can manually fake the original. Do not use a machine to fake the original. The time for updating the article every day should be fixed, and you can slowly cultivate the spider. Crawled the website.
5. When the articles are included, the server will be integrated. Next, we will calculate the number of your external links, so we need to publish external links frequently and just publish external links in various forums.
Through the above methods, I believe that in the short term, the website will have a good indexing effect. However, website optimization requires perseverance. If you spend three days fishing and two days drying the Internet, the website index will be reduced. Remember.
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