If search engines cannot browse the content of our site well, then no matter how much effort we put into the site, it will be in vain. The best solution to avoid this happening is that we can completely plan the structure of our entire site.
First of all, before we start building our site, we all need to carefully analyze the patterns and rules of search engine crawling, because we all know that search engines use "spiders" to crawl the source code of our site to grab links, thereby It is very easy to collect our site pages and store them in the search engine database. This is the brief collection process of the search engine. At the same time, the search engine will allocate weight and rank based on certain algorithms, such as page speed, social signals, etc. These are all things we need to know before building a website.
If search engine spiders can access, browse, and crawl our pages well, the weight ranking of our site will inevitably be greatly improved. So how to make search engines fall in love with your site? The author lists below The author’s five operations of SEO Walker Station.
(1) Simplify our navigation
I believe that many webmasters, like me, struggle with navigation design when building a site, because navigation settings are extremely important for the overall site weight transfer and user-friendly experience. At the same time, if our navigation If the settings are responsible, the code will inevitably be more responsible. It is usually difficult for search engines to crawl more complex codes or not easy to crawl, and complex navigation cannot allow users to quickly find the content they want, which is undoubtedly harmful to users. A big blow to the friendly experience. In this regard, if you want to make search engine spiders fall in love with your site, the first step is to simplify your navigation bar.
Simple processing method: Simplify our site navigation as much as possible, so that users can find the desired directory within three clicks. We can set up a drop-down navigation on the main navigation, so that the third and fourth level directories can be well displayed without It will make the page bloated.
(2) Minimize excessive site content display images and script files
We know that the crawling principle of search engines is to use virtual tools "spiders" to defend page content that is mainly text and scripts. However, with the current search engine technology, search engines are still unable to search for content on Flash and images. To achieve recognition, this is undoubtedly a major trouble for site UI designers.
Simple processing method: Use some forms of converted content to make the site code recognizable by search engines. We can also use a spider simulator to simulate spiders crawling our site and observe it. If we find that there are too many crawlers If the content is lost or cannot be crawled, we need to make modifications.
(3) Avoid incoherent link operations
When we build internal links on the site, we must be very careful in naming them, because we all know that search engines cannot judge thinking standards as intelligently as humans. They usually judge based on our URL. Sometimes two different pieces of code content do link to the same URL address. Then the search engine will definitely not be able to find it. Which content is the content you want to display on the linked page? Although it may seem simple to us, We know the logic, but after all, search engines are not humane enough, so many times we still need to link in the form that search engines like.
In order to avoid guiding content that search engines cannot judge, we must use consistent and identical codes for pointing links to make the content expressed by our pointing links unique.
(4) Reasonable use of 301 redirect
301 redirect is a technology we often use. So when will we use 301 redirection? First of all, the role it plays is that when the search engine crawls the page, it jumps to the page we point to. Usually we use domain name redirection to redirect Redirecting the address without www to the one with www is not the case. In many cases, our site will have duplicate content. At the same time, these duplicate contents may also be included by search engines. At this time, a lot of garbage will be generated. Page, if you delete it directly at this time, it may produce more dead links. Then we can reasonably use 301 redirection to jump a duplicate page to another page. This can not only avoid duplicate content, but also It can also reduce the number of dead links generated. But we need to pay attention to one thing, that is, do not use 301 redirects too much.
(5) Correct use of sitemap
If you want your site to be better indexed and more friendly to search engines, sitemap is a good way to allow search engines to quickly crawl and crawl. However, if used incorrectly, a wrong sitemap will cause our site to be crawled. It is extremely disadvantageous, so we must ensure the accuracy of the sitemap instructions. Of course, the general CMS background now comes with its own sitemap generation, so generally we can generate it with one click. Of course, if your site runs on some platform, then we need to download some plug-ins that automatically generate sitemaps. If that doesn't work, we can use HTML code to manually build a sitemap page, and after it is built Then submit it to the search engine.
Summary: Generally, the reasons why search engines don’t like a site, except that the site content is not original or excessively collected, generally fall into these five situations. Of course, there are also some detailed errors, but after all, the situation of each site is different. The article is provided by the webmaster of the web game http://www.2763.net . Please retain the source when reprinting.
(Editor:momo) Author hoole's personal space