Having been in the SEO industry for thirteen years, I have seen all kinds of bad entrepreneurs. Although a person who works in engineering will definitely encounter employers with different personalities, I think people who work in SEO will encounter more crazy bosses. Below I will introduce four types that I have encountered in my SEO career, and see which ones you have encountered.
Serial entrepreneur employer
Every time I meet an employer who claims to be a serial entrepreneur, I always subconsciously assume that he must be a super employer. I know that some real estate developers build houses from the ground up and immediately sell them to others, and then move on to another project. They are all extremely wealthy. But I've found that truly successful developers don't work on multiple projects at the same time. There is a boss who owns 90 websites. Not only that, those websites are all brand new and have no weight in search engines, and the production of web pages is also very rough. He asked me to use SEO to optimize his website, but I didn't think I could really help him. You and I both know how a SEOer can take care of so many newborns at the same time. I suggested that he learn the basics of SEO and then understand the reason why I rejected him. Maybe he can become my customer in the future. He actually answered me that he had no money. Then I wonder, how can you afford a SEOer who optimizes your 90 websites full-time without this little money? SEO requires patience and trust in your provider, both of which he does not have.
An employer who disappears for no apparent reason
Whether I am on the phone or sending an email, I always provide enthusiastic service to the customers who come to my company. I will take the trouble to mediate back and forth with a potential client and introduce my company's SEO operation process to them, and I feel so drunk and satisfied. I try my best to eliminate their doubts and worries, especially if the customer has suffered from SEO black hat. I will develop a complete plan for their company and even communicate with them in person. But do you know what happened next? They seemed to suddenly disappear from the face of the earth. Suddenly, no one responded to the email, and the phone kept busy. I thought that the suggestion form specially designed for them had been thrown into the trash can. If you think you don't need SEO now, or have found a better SEO provider, no problem, but you should at least tell me first so that I don't waste my efforts. I spent a lot of effort to bring you into our process, so why don't you disappear for no reason.
Employers who ask questions and feel uneasy
How many back-and-forth calls, emails, and suggestions do you want me to make to do an SEO? I know that choosing an SEO provider is not as simple as having a lunch. But often I have reached a customer relationship with potential customers, and I have told them everything I can and know. I try my best to make the process transparent so that customers can think that choosing me as an SEO provider is the right choice. These are the only things I can do at the moment. Likewise, don’t expect me to tell you every detail of every framework idea and external link construction. It's not that I deliberately hide from customers, but I really can't give too many practical suggestions before I have a deep understanding of the customer's website as an administrator. Therefore, don’t expect to know the SEO plan before you give the customer provider administrator status.
Leaders who often “teach me” other SEO companies say
I hate it when customers often compare me to other SEO providers. If you really think they are better than us, why did you choose us in the first place? Use your troops without any doubt. What I hate even more is that they try to reduce our salary by using the prices other SEO providers charge. I know that the employer wants to choose the one that suits him among many SEO providers. At the same time, cutthroat competition from so many providers also gives employers a psychological advantage. There is no secret to SEO success. Some perverted employers deliberately told us when communicating with us that a certain provider had revealed a secret to SEO success. If you want to be my provider, you should tell me first. The secret to your success. I'll compare it later and decide which one is better.
These are the horrible employers I’ve encountered recently, and I wonder if you have any stories you’d like to share with me.
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