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Hello everyone, this is Smell the Rose. The Tomb-Sweeping Festival holiday has begun, and unfortunately I have no rest because my cousin got married after the holiday and I had to rush home, so I took a break. To be honest, now I am like a clockwork machine, always thinking tirelessly about fighting and making money, and it feels like it is impossible to stop for a while. Enough chatter, the Qingming Festival is here, and I am also planning to write an article about the Qingming Festival. After thinking about it, I didn’t have anything to write, so I went to the encyclopedia to read some introductions about the Qingming River Scene, and suddenly I found it. Some inspiration. So sometimes when you have no inspiration, you can find an article, or look for a topic you think you can write about and just take a look, maybe you will find it.
Without further ado, let’s get to the point. In the encyclopedia, I learned that the artistic characteristics of the Qingming Riverside Scene have three points:
First, the content is rich.
Second, the structure is rigorous, complex but not chaotic, long but not redundant, and the paragraphs are clear.
Third, in terms of technique, he combines large-scale and delicate techniques, and is good at selecting things, scenes and plots that are both vivid, poetic and essential.
These three points all coincide with some skills of website SEO. Many times these principles are interlinked. It mainly depends on how we understand and think. Let me introduce some of my thoughts after reading these three points. In fact, my thoughts can be simply summarized in one sentence: Create a website like the Riverside Scene during the Qingming Festival to make SEO easier. The specific approach will start from the following three aspects.
1. Website SEO must not only be rich in content, but also rich in external links.
I believe experienced webmasters here understand that a website with rich content is more convincing than a website with only one web page, and can also bring more information to users and give them the best experience. Therefore, the content must be as refined as possible, so that the essence of content being king can be wonderfully interpreted in our hands.
Good content is first of quality and second of quantity. Quality is divided into exquisite content, which should mainly include pictures and texts, professional and clear typesetting, smooth and reasonable text, and a certain skill in wording and sentence making. In addition, the article should express certain useful, correct, relevant and authoritative knowledge. Sometimes it can be Talk about your unique opinions. Volume refers to the amount of content, which can be divided into the amount of an article, the amount of a knowledge point, the amount of all knowledge points, that is, the amount of all the content of a website.
In addition, links should also be abundant, which is the quality and quantity of external links. I think the high-quality requirements for external links are:
A. Diversity of external links. There are three types of external links: anchor text external links (external links based on keywords), clickable external links (like this www.***.com ), and non-clickable external links, that is, text links. All three must be done, and none of them can be missing. Doing more anchor texts will help improve keywords.
B. The breadth of external links, that is, the more websites you send links to, the better.
C. The display rate of external links. The higher the display rate, the higher the weight of the external link, so the more external links are posted to websites with high weight, the more people will read the web page, the better.
D. Relevance of external links. It is best to go to relevant forums and websites to make external links, at least the content must be relevant.
E. The weight of external links. High-weight websites, such as webmaster website, webmaster forum, 28push forum, push one, seowhy, etc. There are also relevant high-weight forums in the industry.
F. The last point is the quantity of external links. Of course, the more, the better. Sometimes we need to seek quantity first and then quality.
2. Website SEO must not only have a reasonable structure, but also have a simple and clear layout of internal links, and pay more attention to user experience and conversion.
After you have created rich and colorful content, you should try your best to arrange the website's structure and internal links as reasonably as possible. In particular, the internal links should be laid out in a simple and clear way, and should be more in line with users' search habits. Another point is that the keyword anchor text links of the website must be clearly hierarchical, with more important ones and less secondary ones. Long-tail keywords that can guide large traffic should be optimized and laid out. I have done this before. A website with just one long-tail keyword gets hundreds of visits every day.
During the layout process, we must pay more attention to user experience. Many times, users are disgusted with a website that is full of advertisements and has messy layout. In addition, we must give users their own information as much as possible to guide them to purchase or accept our services. If we are a corporate website here, we can do the following:
A. Let our contact information be visible on every page, so that users with questions can contact us at any time.
B. Let the product types provided by the website be displayed to users as much as possible, give them the most choices, or recommend the best choice.
C. Let each service provided by the website be listed to users, so that users can choose and choose very conveniently.
D. Allow users to recommend relevant information that users may need when obtaining knowledge information on this page.
Of course, there are still many problems to be solved on the road to user experience and conversion. These are the most basic and simple things.
3. Website SEO needs to make breakthroughs in skills and have its own ideas.
When we have completed the content, external links and structural internal link layout of the website, it seems that our work on website optimization is completed. Of course, it may be really completed from a website, but this has not yet expressed what I said at the beginning of the article. Talking about the original intention. If we want to complete such a colorful website, we need to make certain breakthroughs in SEO skills and ideas. The ideas are endlessly changing, and skills are the foundation of our SEO, and they are indispensable.
A. In terms of technique, the painting Along the River During the Qingming Festival combines large-scale and delicate techniques. This can tell us that when doing SEO, we must first have our own big thinking style, and then do the detailed work step by step, and complete it with the best execution, so that we can grasp the key points. Essence.
B. Along the River During the Qingming Festival is good at choosing things, scenes and plots that are not only vivid and poetic, but also have essential characteristics to express them. This means that we need to use multiple techniques and methods, and don't stick to the rules. As long as we can make our website well, we will do whatever we can. In addition, you must be good at choosing appropriate methods to deal with the various emergencies encountered in the SEO process. You must grasp the essence of the matter and solve the problem fundamentally. You must also be spiritual and open your mind.
Maybe what I wrote in this article is not clear enough. Maybe my vision has not reached a high level. I hope everyone can forgive me.
This article is contributed by the editor of Shanghai Gree Air Conditioning Repair ( http://www.baigle.net ): Smell the Rose. Welcome everyone to be a guest on my Smell the Rose blog!
Thanks for the contribution of Smell the Rose