I used to be a website builder, but after getting in touch with SEO, I realized how ignorant I was in the field of website construction. I originally thought that I should be a leader in the field of website construction, at least among many website friends around me, I am considered outstanding. But after I have a certain understanding of SEO, I have to make some suggestions as a SEOer to me who was once a failed website builder. At the same time, I can also give a reference to those of you who are currently engaged in website construction.
If the construction of a website has nothing to do with SEO, then this seems very unrealistic, otherwise why would we need SEOER to do it? Therefore, a website builder who does not understand SEO at all will definitely fail. A qualified website builder must possess various comprehensive conditions such as website programming, artistic visual perception, web content update, search engine optimization, website maintenance, seo promotion, etc. Most website builders meet the first two conditions, but the latter points are rarely taken seriously. So, from the perspective of SEO, what mistakes should website builders avoid? How to do it so that it can match the "taste" of search engines?
Navigation design plays a very important role in the entire web page. It is the carrier of important information on the website. A high-quality navigation can attract SPRider to crawl quickly, and then crawl to other deep corners of the website, maximizing the transmission of web content to search engines. In the editor's opinion, text navigation is the most reasonable. You can use div+CSS to replace the traditional design, or you can use a more unique design to attract the user's attention. If you really don’t want to use it, then use a picture, but remember to add the alt attribute of the picture. Remember, never use Flash and JavaScript because search engines cannot find hidden url paths. In addition, the entire website, especially the navigation, should always try to use absolute path strength instead of relative path strength. In order to facilitate local testing, many website builders mostly use relative paths, but this is detrimental to the weight of the website and the crawling of search engines.
Many website builders will use table nesting, css code, and js code to design web pages, which is not recommended. Because this will not only make the entire web page too lengthy, but also slow down the loading speed, greatly reducing the user experience. What's more serious is that it will affect Sprider's crawling, thereby reducing the amount of content included by search engines. When building a website, you should try to avoid using table nesting, css code, and js code, and use suitable web2.0 div+css to design the page. The title of the website should use H1 tags, and keywords should use B tags. At the same time, we should also pay attention to the density design of anchor text and keywords. Adding alt attributes to product images is also a must. Links should also add title attributes, and the number of words is recommended to be streamlined as a standard.
The image format in the web page cannot be applied arbitrarily. From the perspective of SEOER and user experience, the GIF format is suitable for images and buttons in the web page structure. Because pictures in gif format first display the outline of the entire picture and then gradually display the picture clearly, while pictures in jpeg format are displayed line by line while loading.
A dynamic website naturally cannot avoid the use of programs, and the success of dynamic web pages will definitely be associated with symbols such as "&" and "?". Therefore, additional programs should be used when programming to replace the ones that search engines don't like. symbol. It can be changed to a static page format of .htm or .html to improve the crawling rate of search engines. According to observations, most of the websites that top the list of search engines are this type of web pages. Another key point is the program settings. It is recommended to set the title, keywords and description forms for each page in the background. In this way, each web page will contain a title with long-tail keywords and related keywords, and the content in the description can also play an auxiliary role. Starting from the "taste" that search engines like, it will be easier for search engines to crawl.
Finally, I hope that colleagues who are engaged in website construction can find their own shortcomings after reading this article and then correct them. I hope that everyone can think from many aspects during the process of website construction. Only in this way can the website you build can better prepare for later SEO promotion.
This article is written by the webmaster of the pig farm http://www.i15i.com/ . It is first published on A5. Thank you for your support. Please keep the link for reprinting.
Editor in charge: Chen Long Author Ruochen’s personal space