Doing SEO is a hard and challenging job. Its biggest cost is actually time cost, which requires webmasters to have super perseverance. It is not easy for the majority of SEOs to work hard to achieve high rankings, but the most terrifying thing is It’s not about ranking, but we have improved the ranking but the conversion rate is pitifully low, resulting in all our early investment being wasted. Webmasters sometimes encounter such embarrassing situations. The main reason for this is that In the middle stage of optimization, our keywords have not been mined for keywords. How to build a high-quality keyword database? How to mine our keywords? When mining keywords, we must pay attention to details, so that we can find good keywords in the industry. Words, today I will share with you a few steps to build a keyword thesaurus. ​
1. The purpose of establishing a keyword database​​
In the entire operation process of SEO, the correct selection of keywords directly determines the level of traffic and conversion rate of our website. Especially in the middle stage of SEO optimization, we still keep doing a few keywords, and our conversion rate The conversion rate has never been improved, and the optimization path may enter a bottleneck period. At this time, it is particularly important to dig out new keywords and establish a keyword database with high conversion rate. Establish a reasonable keyword database. The library can give us a good return on the resources we spent upfront.
2. How to dig out effective keywords​
1. Preliminarily select keywords through reasoning. We first use reasoning to deduce suitable keywords based on our understanding of the industry. Reasoning is not arbitrary. For target keywords, our reasoning should still focus on our products. We can start from the product. We can expand words in terms of characteristics, categories, language descriptions and related products. As for long-tail words, we can expand them through inquiry and question-and-answer methods. For example, which crane company is good? Which crane company is good in Shandong? Wait for these. ​
2. Conduct data analysis on the inferred keywords​
Here we use several tools that we often use, the enterprise version of Baidu Shangqiao and TQ Business Pass. ​
If our website is doing bidding, it would be great for us to analyze keywords. We can test keywords through bidding to see which keyword has a high conversion rate but low competition. Bidding is to analyze the keyword competition and The conversion rate is a very good experimental base. Bidding can not only save time and cost, but also has a high bidding accuracy, which is of great help to us in building a keyword database.
If there is no bidding, we will use Baidu Shangqiao and TQ Business Pass to collect the following data​
<1> We have to count the words that customers use to enter the website. Generally, TQ Business Communication will display the words that customers use to enter the website. We record these words in a table. ​
<2>Consultation volume keywords: Which keywords have high and low consultation volume? Even those words have no consultation volume. We also record these words in tables respectively. ​
<3> Transaction Keywords Every time a business is concluded, we must record the keywords through which the customer entered the website and finally concluded the business. This is particularly important. ​
3. Classify and compare keyword data
Process all the above keyword data and conduct comparison. In the middle stage of optimization, after our core keywords are ranked on the homepage, we will conduct such data statistics for each cycle. After three months, we will classify them and eliminate those useless ones with conversion rates. If you have low keywords, build your own keyword thesaurus. The keywords in the thesaurus are all very powerful keywords. These resources are not available in the same industry. ​
Our keyword database is not static. We must continuously improve it through data analysis and comparison. Building a keyword database is a good way to combine keywords with user experience. At the same time, we use different Allocate different resources to different keywords, and rationally allocate our external links and other resources.
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