In today's fierce competition, what do we rely on to win more users and retain potential customers? Core services, through which we have fundamental competitiveness, although many companies understand This is true, but the importance of core services is often overlooked, and how to improve core services is confusing. In fact, if a company or website wants to survive in a strong competitive environment and achieve breakthrough development, it must have Core service strength with its own characteristics. Below, we will mainly analyze how to activate and improve the core services of your website:
1: Dig and collect potential needs of target users
Whether it is a corporate website or a personal website, the direct service object is the user (target user). For example, a website selling socks will definitely not operate a website based on personal interests, unless your purpose is not to make profit, but to create a high-quality website. Standard special website. In order for a website to impress users and make them consume and buy, it is not enough to attract customers only with product quality and price. It also needs to have perfect user experience and after-sales service to make users happy to buy and comfortable to use, in order to be recognized by users. . However, from a long-term perspective, it is also necessary to collect the potential needs of these users, always pay attention to the characteristic data that is targeted to users, and dig into the core services of the website from the data at a deeper level.
2: Mining competitor websites to extract data
Nowadays, websites from all walks of life are facing strong competition. Without competition, it is difficult to make a big difference in the market. For example, Baidu defeated the powerful Google and Taobao defeated the powerful eBay. Similarly, it is precisely because they have their own unique services and localization advantages that Tencent has been imitating. The reason why they always do better than their opponents is that they have sublimated the existing data of their opponents and conducted deeper research. Only by improving can we be better than our masters. Therefore, we need to analyze the websites of our competitors to find the entry point for improving featured services, and then integrate them based on our own advantages, optimize the original services and products, and fundamentally shake up our opponents, making them elusive and out of reach. The final success is yours.
Three: Mining statistical background keyword data
Nowadays, more and more corporate websites are doing SEO, but most of them still stay at the level of keyword ranking and traffic. Although the optimization goals are very clear, the final result is wishful thinking, and the bottleneck of low conversion rate has been lingering. Everyone, why not make good use of professional statistical tools to dig out useful data to help us open and improve core services. For example, we use post-data analysis to dig out a large number of targeted long-tail keywords, so as to obtain targeted Traffic, directly facing users with specific needs, the conversion rate is high, even if the overall traffic is reduced, more money is earned, coupled with a good after-sales service system, retaining users is not a problem and increases the visitor return rate It is also one of the factors of core services.
Based on the above three points to open and improve the core service capabilities of our website, Zhiyi Clothing believes that for websites and enterprises, finding potential users of products and improving targeted services for products are the most critical, so that the website can stand out in the fierce competition. In an invincible position, we move forward and grow stronger. The article comes from Zhiyi Clothing Team ( http://www.52socks.com ), please keep the link for reprinting, thank you for your cooperation!!
Editor in charge: momo Author kuniepl's personal space