The greater the attraction, the greater the depth of user traffic, and the greater user stickiness. Most websites are tasked with making profits, and only an increase in traffic can open the door to profitability. But is traffic so easy to get? I think it is easy to get traffic. It’s easy to get small traffic, but it’s hard to get big traffic. In fact, the content of a website determines the upper limit of its traffic. Just like my troubles are accumulated through some pictures and videos of sexy beauties, my experience in building websites halfway through becoming a monk, and sometimes indignant side news, as well as content like sports, games, music, movies, etc. It is impossible to reach 20,000 daily ips.
Firstly, I am a personal blog site after all. Secondly, my stuff is too complicated. Even if I am very professional, people will think that I am unprofessional. Only an all-inclusive portal website can truly allow every visitor to find the information they need, and only they can make most of the keywords in search engines appear. This is something that a personal blog cannot do anyway.
Since the traffic limit of our personal blog has been limited, there is no need for us to work hard for this traffic that is difficult to make a qualitative leap. Once your daily IP reaches 5,000, stop promoting it. This is the limit of personal blogging. What you have to do at that time is to increase user stickiness.
Some people may wonder, does the average daily IP of 5,000 mean that all 5,000 visitors have become sticky to your site? Of course not, these 5,000 IP is the sum of old users plus visitors from search engines. In fact, there is a big difference between old users and new users. Cultivating good user stickiness is of great benefit to the profitability of the website. Old users are basically familiar with your blog. They will know your views, the scope of your articles, and some of your basic information. Therefore, if they have the opportunity, they will recommend you to them. The right person. From this point of view, people who come through search engines are just passers-by, and it is difficult to bookmark your web page after just one browse. Not to mention taking the initiative to help you promote it. Besides, out of support and affirmation of you, old users will help you click on ads from time to time. If there are many old users, it is not unusual for the click-through rate of your website ads to exceed 8%. Although the unit price of IP click ads from search engines is a bit more, will their ad click-through rate exceed 1%? Unless you set up a click trap. Otherwise, they will just pat their butts and leave as soon as they are done looking for a young lady. Therefore, there may be two sites with 5000 IP, but the site with an absolute advantage in user stickiness will definitely be more profitable and more influential than the other site.
So, in what aspects is user stickiness reflected?
A high return rate means high user stickiness. Generally speaking, it is quite good to ensure that a user's first visit rate reaches 60%. The other 40% are repeat users. However, it does not mean that these 40% have 100% user stickiness. Some people may only look back once every four or five days. Really successful user stickiness is when 30% of users come to your site 25 days a month. To do this, one of the following two points must be met. ①: The content is unique and substantial, highly readable, and allows people to learn something. In this regard, Mou Changqing is basically the representative of individual webmasters. ②: Active interaction. In this regard, the legend of Lu Songsong’s 15,000 blog visit records is very illustrative. In addition, how about the recent emerging people! Blogs are doing quite well. Although it is a lot of time and positive interaction, the results are obvious. He has only started his blog for about 2 months, but now basically every article has about 100 comments. This is very embarrassing for me, who only has 15 comments per article. Maybe his IP volume is not very large, but his user stickiness is definitely top-notch. This also laid a good foundation for his future development.
Regarding user stickiness, most people only think of user return rate, but user visit depth is also a very important aspect. The deeper the user visits, the greater the user's interest, and the greater the possibility that such a visitor will become a loyal user. Currently, among my visitors, those who have reached the access depth of 20 account for about 5%. Can any of you reach this number? This is only the users whose access depth is more than 20. The number of users with the access depth of more than 3 is more than 50%, which shows that friends who come to my blog are definitely not just browsing a page. Because there is something in me that attracts them. In other words, this is already an influence.
Since user stickiness is so important, friends who are blindly doing traffic now please stop. All roads lead to Rome, and people die in every coal mine. Your approach of promoting traffic only for one day is too tiring. Why not try to increase user stickiness, and then update articles beautifully.