Baidu Snapshot is like a barometer. As a webmaster, checking Baidu Snapshot every day is an important part of the job, because the update of Baidu Snapshot indicates various problems that may arise. It is best for the webmaster if the Baidu Snapshot of the website is updated every day. It's nothing, but if it suddenly doesn't update for a few days, it will definitely make the webmaster anxious, because Baidu's new algorithm is becoming more and more strict on the site's snapshot inspection.
1. Inferior space and unstable website operation;
It is very important whether the operation of the website is stable. If the space of the website is unstable or the program does not run normally, it will lead to serious consequences of Baidu snapshot rollback or even the website being K. Of course, if the website is hacked, malicious attacks, JS jumps, etc. will also result in Baidu having to take punitive measures against you. In order to save money, the early Universal Navigation Network was placed on a low-quality space. As a result, troubles occurred frequently in the space. Either the website was attacked, or the server was shut down, etc. In short, it never stopped for a moment. The website was not just a Baidu snapshot reversion. Problem, in the end the website was deleted. After learning from the experience, I replaced the good space and spent a lot of energy to get the website out of the predicament. First, it restored inclusion, and then gradually restored its weight. Thinking back on it now makes me shudder.
2. The shared server is affected;
Small and medium-sized websites rarely use independent servers. In order to save money, many websites are often placed on the same server. When a website is demoted by Baidu, other websites placed on the same server are also affected to varying degrees. In the past, Wanmian Navigation Network and Dingfeng.com were placed on the same server, and the two websites had been running very well. Later, it was discovered that one of the friendly links of Dingfeng.com had been deleted, and Dingfeng.com was demoted. Unexpectedly, Wanmian Navigation Network was It was also greatly implicated, and the ranking of keywords dropped from the first page to the tenth page. Later, a new space was transferred to the Universal Navigation Network. As a result, the keywords were restored the next day, and the website's weight also increased. , so if conditions permit, it is best to use a space independently to prevent sharing the same server from being compromised.
3. No one cares about it, and the content is not updated in time;
After a long period of follow-up research by the SEO experts of Universal Navigation Network, the frequency of website content update affects the update of Baidu snapshots. Universal Navigation Network itself is a website navigation station, and the homepage update frequency is relatively low. In many cases, it is not updated for a long time because of previous checks. Baidu snapshots of the website have always been relatively normal. In addition, there are no changes to the website, so Baidu snapshots are rarely checked. Once the staff checked and found that the Baidu snapshots of the Universal Navigation Network had not been updated for more than half a month. At first, they thought that the Baidu snapshots of the Universal Navigation Network had not been updated for more than half a month. There was a problem with the connection to the navigation network. I checked and found that everything was normal. Other reasons were also eliminated one by one. It seemed that the website content was not updated, so the public welfare website Steocai.com was added to the homepage. The Baidu snapshot was restored the next day. Updated every day. The reason is very simple. Baidu spiders come to the website regularly every day. It turns out that there is no new content update on the website for a long time, so the pages that have not been updated for a long time are archived by Baidu snapshots and treated as an article or a page. , Baidu snapshot will stay at a certain time. In this case, it is not that Baidu has lowered the weight of the website, but has made an archive mark. If there have been no updates or changes, Baidu will determine that the website has been abandoned and unmanaged. In this way, the final result of the website will be lowered. The weight changes the ranking of keywords. Looking back at many domestic corporate websites, it has become commonplace that there are few pages and untimely updates. How to make the website active and update Baidu snapshots every day is an essential task.
4. Too much collection and repeated addition of content;
By collecting and updating the content of the website, the content of the website is highly repeated without making the website have unique content. The long-term existence has caused a great impact on the Baidu snapshot update of the website. At present, many websites adopt the same development model as the early Ouke Health Network, which saves trouble and adopts a collection method to update content. As a result, the website has been demoted. Currently, the Internet is flooded with highly repetitive content, which makes users feel very bored. From another perspective, this is not just a simple problem of highly repetitive content, but also involves content copyright and other issues. Baidu, the leader of Chinese search engines, must not Without facing pressure from society, law, public opinion, etc., how to determine whether a website is a garbage dump, how to determine whether website content involves copyright and other issues has long been a behavior that Baidu has gradually implemented. At present, under the conditions of the gradual maturity of the determination technology, if you blindly A large amount of collection will cause the website to be demoted, and in serious cases, the website will be deleted.
5. Undecided, frequently changing article titles;
The best way to quickly increase website traffic is to do SEO well, but this takes a long time to do. However, many webmasters are too eager to do SEO. After a few days, they find that a keyword has not been listed, so they quickly change the keyword, modify the title, and re-describe it. As a result, the spider is at a loss as to which keyword to determine. Yes, we can only wait and see how it will be handled. The author once made a keyword "HP official website". Because he was hesitant and changed the keyword frequently, it had no effect for a long time. I gave up in the end. Unexpectedly, after a month, this keyword turned out to be unintentional. The desired effect was achieved. Frequently changing titles is tantamount to overthrowing efforts and destroying the general laws of development of things. Not only does it fail to achieve the expected results, but it also has the opposite effect. This is not worth the gain for the webmaster, so you must be mentally prepared for the long term when doing SEO. , we must have the spirit of protracted war.
6. Observe disciplines and laws, and do not touch policies and regulations;
As a webmaster, you must abide by the laws and regulations, and the high-voltage lines of national policies and regulations must not be touched. Even if the relevant national departments do not come to you, search engines such as Baidu will make you suffer. Maybe some webmasters don't take it seriously and haven't taken this issue seriously. , but this is indeed a very serious issue. I once published an article on a website with high authority, but due to lax control, a prohibited keyword in the article was not found to pass the review. Although the Baidu snapshot of the structured website was updated, clicking on the snapshot turned out to be a blank page. After a few days, This was still the case after that, and the article was later deleted and the Baidu snapshot returned to normal.
7. Frequent revisions and major changes in website structure;
In principle, if the website is not in urgent need, it is best not to revise it, because after the revision, it is often a big change, such as the website name, color matching, website structure, section settings, etc. These major changes will be smelled by Baidu. Abnormal, thus suspending Baidu snapshot rollback. I once heard the webmaster of the Chinese Wine Culture website say that when I first purchased this website, I felt that the interface was not very good and the structure was not compact, so I made a major change. However, after the modification, it was not there for a month or two. restored to its original state.
8. If there are too few external links, spiders will not be able to communicate smoothly;
For a website, high-quality external links are very important. It not only brings an increase in website traffic, but also brings a large number of stable Baidu web spiders, cultivates the path of Baidu spiders, and ultimately increases the website's traffic. weight. Judging from the experience of tracking and studying websites such as Toucai.com, Universal Navigation Network, and Oak Health Network, Baidu snapshots are a barometer of the steady arrival of website spiders. If the website is updating its content every day but still cannot see Baidu snapshot updates, it may be normal for other reasons. In this case, the lack of high-quality external links is one of the most important reasons. Therefore, if you want to increase the weight of the website, you must regularly add high-quality external links to the website, thereby improving the environment where website spiders come from, ultimately improving the condition of the website, increasing the weight of the website, and allowing the website to develop in a healthy and orderly manner.
9. External links suddenly increase, and the new site is difficult to inspect;
For a website, it is unimaginable to develop without high-quality external links. However, external links do not allow you to suddenly increase in a short period of time, because a sudden increase can easily be judged by Baidu search engines as buying and selling links. Or sending spam links, which is not conducive to the normal development of the website, especially new websites should pay attention to these. The SEO experts of Universal Navigation Network have proven through years of practice that a sudden increase in the number of external links to a website in a short period of time will easily lead to a Baidu snapshot rollback. Baidu will have a strict inspection period for new websites. If the number of external links suddenly increases, the result will be more than just a Baidu snapshot. If the problem of rollback is serious, the website will be deleted.
10. The friendly links were demoted due to consecutive wins.
Maintaining a sufficient number of friendly links is an important way to promote the healthy and orderly development of a website. However, if there are too many friendly links, problems may easily arise if management is neglected. According to the suggestions given by Baidu search engine to webmasters, if your website points to a website that is K-listed by Baidu The website will be demoted and even more severely punished. Therefore, SEO experts from Wanmian Navigation Network constantly remind webmasters to always check whether any linked sites have been K-ed, and snapshots are often abnormal. There are too many such link sites, which can easily cause chain reactions. Check every day and remove any problems immediately.
11. Software is distributed in bulk and spam links are rampant;
For a website, having a large number of external links is not only to establish Baidu spider communication channels and attract a large number of search engine spiders, but also the best way to increase the weight of the website. Mass mailing software is currently selling hotly on the website for this reason. However, every advantage must have its disadvantages. SEO experts from Wanmeng Navigation Network have long-term follow-up research: "In order to combat these spam links, Baidu search engine began to adopt effective measures that combine detection with rewards and penalties." When evaluating the quality of external links, only high-quality links are calculated. Quality external links, severe punishment on spam links added in a short period of time, etc., based on the weight of the website, the maximum number of external links within a certain period, etc. Therefore, if thousands of external links are released overnight, Baidu search will reduce the weight of the website according to preset conditions. Serious K, you have no objection. Baidu snapshot rollback is a serious warning sign.
12. Sudden rise and fall, black chain and cold are approaching;
High-quality external links are very important for the website, and black links are high-quality external links in terms of the quality of the links. Compared with regular high-quality external links, the difference is that this black link is cracked by network experts. High-quality website backend or other methods obtained, once discovered by the website administrator, will be canceled. But this does not affect the trading in the black link market. After all, black links are much cheaper than regular high-quality links. This is why black links have become extremely popular recently. More and more webmasters are currently using black links. However, black links are not bright after all, and instability is the biggest characteristic. It is usually manifested as a sudden increase and then a sudden decrease in high-quality external links in a short period of time. I added 100 links at night, but when I checked the next morning, I found that less than 20% were left. Even the Universal Navigation Network, which has strict security measures, is no exception. In the past, there have been many cases where the website has been hacked and a large number of black links have been added by so-called experts. A lot of work has been done to change this situation. Baidu search engine has taken many measures to combat this kind of illegal trading. Sudden increase and then sudden decrease are important basis for judgment. After all, what the Internet needs is fairness and justice, and getting something for nothing will not last forever.
13. It is difficult for Baidu Snapshot to adapt to new regulations;
Every time Baidu launches new updated inclusion rules, there will be problems with Baidu snapshots stagnating or Baidu snapshots rolling back. It doesn't matter if this is the case, because the new rules just launched by Baidu will not be adapted immediately, and Baidu will make modifications as soon as possible within a certain period of time. If this is the case, please don't worry, Baidu snapshot will not be updated or it will only take time to roll back.
Through some of the reasons summarized above, we can clearly see that Baidu snapshots are mainly related to two factors: "content + external links", and these two aspects need to be carried out in a regular and step-by-step manner. Understand this simple truth, Then it is just a simple matter to update the Baidu snapshot of the website every day.
Copyright belongs to the author. When reprinting, please indicate that the article comes from the website operation network: http://www.wndhw.com/seo/jingyan/jy_2011021501.htm
Thanks for the contribution of Yanyumengmeng