When I went to work this morning, Ma Heng habitually checked the rankings and snapshots of the website. Everything was normal. However, when searching for keywords on Baidu, the website snapshot in the search results was from last month. Is this sudden snapshot reversion the website? Something went wrong? This situation often happens when we operate the website. In order to facilitate communication and learning, Ma Heng briefly summarized a few possibilities:
First, Baidu’s own reasons
Baidu often goes crazy, and webmasters must be aware of this fact. Especially the incident on May 20 last month made countless webmasters sad. Although Baidu is the leader of Chinese search engines, its technology still needs improvement. If this is the case, it is estimated that it will return to normal within three days.
Second, the website title
Recently, a new keyword was added to the homepage title based on the Baidu Index and other related parameters. If the Baidu snapshot goes back to the date before you modified it, it is because the title was modified. This is the so-called secondary snapshot. We just need to maintain normal work and publish original content. Generally, the website will be normal after passing the review period within a week.
The position of the website title in SEO is very important, so webmasters should not modify the website title easily. If modification is needed, try to complete it in one go. Multiple modifications will reduce the weight of the website.
Third, the website program changes or the structure changes
If you were originally a website for reading novels, but now you change it to a website for watching online movies, this move will greatly reduce the trust of search engines. Baidu snapshot reversion is an obvious sign; if it is more serious, just go to K site directly. Can't find it in the search engine.
If the content of the website remains unchanged, but the program or web page layout is changed, the search engine will only slow down the snapshot update speed. As long as we continue to update the original content, exchange high-quality friendly links, and do a good job in external links, the website will be very It will return to normal soon.
Fourth, the server is unstable
If the server is unstable and your website cannot be opened for a long time, any search engine will lose trust in your website. Baidu's snapshot rollback is a preliminary performance. If the server continues to be like this, the website will not be included in the recent period, and then the inclusion will decrease day by day until it completely disappears from the search engine.
It doesn't matter where the domain name is registered, it has little impact, but the server must be stable. From the user's point of view, what if a website has not been opened for one minute? Are you willing to wait?
Fifth, black hat SEO or links suddenly increase
I won’t go into the specific methods and details of this. I would like to remind all SEO workers that it is best not to use these methods to optimize your website. If there are many friendly links added in one day, the website will also enter the search engine inspection period and the phenomenon of snapshot rollback will occur. Just arrange the work reasonably at work to avoid a large increase in the same day.
Finally, I would like to remind those who do SEO to remember their daily work, so that when we find that the website snapshot is rolled back or there is a problem, we can have a good basis to find out the reason.
This article comes from: Zhengzhou SEO Address: http://www.598000.com/Reprints must be noted!
Thank you Ma Heng for your contribution