We often see some positive factors that affect rankings on the Internet, or direct factors. However, many crucial indirect factors that affect rankings have been ignored by everyone. It may also be that some novice friends do not understand these indirect factors. However, these indirect factors that are ignored by everyone are an important part of the core competitiveness of our website. There are also many factors that may affect the keyword ranking of the website. Today I will talk to you about some of the things I know, hoping to attract your attention. , and then discover these indirect factors that affect rankings.
The first thing I want to talk about is the PR value. Anyone who knows SEO will say that the PR value has no impact on Baidu’s ranking. The author’s view is exactly the same. Google’s PR value has no impact on the ranking of Baidu keywords. But this is just a superficial view, so where are the indirect factors? The indirect factor is that many novices who do not know much about SEO will attach great importance to the PR value and regard the PR value as one of the important judgment criteria for exchanging friendly links. , and the same is true for some large websites. There will be obvious requirements for exchanging friendly links, that is, the PR value must be above or above. As we all know, friendly links are high-weight external links. If our domain name has a PR value, it will be relatively easy to exchange for high-quality friendly links. The author feels that this PR value is like a diploma in real life. Everyone says it is not important, but they all look at it. That’s why many people buy domain names with PR values. On the one hand, they have weight and are easy to include. Another important reason is that high PR values can easily exchange for high-quality links. This is what I want to say, PR value has no direct impact on website ranking, but it has an indirect impact. You should be able to see it from this point.
In fact, it is an attractive description. In the early days of search engines, the three most important tags for ranking were title tags, description tags and keyword tags. But with the development of search engines, except for the title tag, the remaining two tags basically have no direct impact on rankings. Although there is no direct impact, there will still be an indirect impact. So what exactly is this indirect impact? That is, according to Baidu's click principle, the more sites clicked by users, the search engines will consider them to be excellent. site. Of course, this is an entire process, including PV, length of stay, return visit rate, etc. But the description is the first and most important piece of information that users see when they see your site. According to an eye-viewing test, eye-viewing descriptions actually outnumber the title. Do you think about how important it is to have an excellent description at this time, a description that makes users click. If this step is not done well, even if every aspect of your website is excellent, it is very likely that you will not be able to connect with users. If your description is well written, the content will also satisfy users. Even if other people's content is the same as yours, users will still choose you. When users choose you, it is a strong vote for your site. In this way, search engines will recognize you more. You can also see it. Although the description is for Ranking has no direct impact, but its indirect impact is already huge.
Furthermore, there is the influence of Weibo. You may also find it strange that Weibo should be incomparable with the website. In fact, this is not the case. Weibo is now becoming more and more influential, and its entrance capabilities are no less than those of search engines. So now search engines also attach great importance to Weibo. What we should have seen some time ago is that Baidu displays Weibo information in real-time hot spots, but due to the impact of the real-name system and privacy, Baidu can no longer display Weibo content. This The point is to illustrate the importance search engines attach to Weibo. Many people may ask what impact Weibo has on rankings. Weibo’s ability to accumulate users is quite strong. If a large amount of traffic comes from your Weibo every day, then search engines will think that your site is a website with a user base. A website with a targeted user group deserves the respect of search engines. Why do search engines dare not K Sina? Because they have user groups. Of course, this is only one of the reasons. A website with a user group shows that it is a website worthy of users' trust. Otherwise, how could someone visit your website every day? Therefore, Weibo traffic will increase the trust of your website in search engines. It seems that although Weibo has There is no direct impact on ranking, but it is also very useful to indirectly gain the trust of search engines and thereby increase the weight.
Next is the impact of traditional media propaganda. Some people may think this is even more mysterious. Traditional media will also have an impact on the website. This is exactly the case. As people now pay more and more attention to search marketing, they often add this sentence in TV and some media advertisements. Our website can be found by searching so-and-so on Baidu (so-and-so refers to the brand word of this website). Everyone Do you know what role it plays for users to come to our website by searching for our brand words? To answer this question, we have to first understand a question, that is, each search engine has a keyword thesaurus. When you When the brand words rise to a certain level, they are all automatically included in the lexicon by search engines. What kind of benefits does this have? In fact, the principle of influence of Weibo is the same as the previous point, but the way of display is different. That is, coming to your website through brand words is obviously aimed at your site. Through This can also tell how many user groups your website has. Of course, this is just one way. Another way is to leave a link in the paper media promotion. Users come to your site by directly inputting the URL. When the number reaches a certain level, search engines will also think that you are a targeted website. Websites of user groups, because this is more targeted than searching for the brand words of your website. These may not seem to be directly connected, but the indirect connections are huge.
One final point: Promotion also has a great impact on website rankings. This is especially obvious in the early stage of a website (referring to a new site). Of course, it will also be very effective in the later stage. Why is it so obvious on new sites? Everyone knows that Baidu’s review time for new sites is getting longer and longer, but a good way to shorten the review time of a website is promotion. Let me tell you another thing here, that is, many people think that websites that use Baidu bidding will be given better rankings. Many people told me that they feel this way. In fact, this is the case. There is not much traffic when a new website is launched, and search engines don’t know whether it is good or bad. But as long as your website is promoted, there will be data, and search engines can see your performance from this data. Whether the site is good or bad, for example, what is the PV value, how long users stay, and whether user loyalty is high. If these data perform very well, your website will naturally be reviewed by search engines in advance. It has a good promotion effect on ranking. Of course, the same is true for some actual promotions, such as video promotion, QQ promotion, email promotion and other promotion methods. These promotions are to give search engines a piece of data to make them trust our site. In the later stage, the goal is to attract users. In the future, websites must compete with whoever has a larger user base to win in search engines. These factors may not seem to have a direct impact on website rankings, but their indirect effects are immeasurable.
In fact, I believe that the factors that affect website ranking or weight are definitely far more than these five points, but one of the most important motivations of the author today is to make everyone aware or discover more factors that have no direct impact on our website ranking but have indirect impact. Some factors, why are they like this? That’s because the factors that directly affect rankings are now known to everyone, and we want to gain advantages from these indirect factors. Friends often ask me, when analyzing competitors’ sites, they are not as good as mine in every factor. They don’t have as many indexes as me, they don’t have as many external links, they don’t have as high a PR as I do, their domain names don’t last as long as me, etc. There are some hard conditions, so why do others do it? ahead of me. I said that these hard conditions are all visible, and there are many informal factors that affect the ranking of websites that are difficult for us to analyze. For example, the last three points I introduced earlier are difficult for us outsiders to analyze. So now we are focusing more on these indirect influences. This is a kind of thinking. I hope everyone can change the past thinking of focusing on content and external links. The content of the article is originally provided by 33 Game Network http://www.33yx.com/ , and is first published on A5. I hope everyone will have some insights and thoughts after reading it. Thank you.
(Editor in charge: momo) The author collects the personal space of the funniest jokes on Weibo in 2012