The title is an important factor in getting users to click and browse, and is crucial in SEO. No matter what industry article it is, a good proposition and a good title are often the first factors that attract users to continue browsing. How to write titles has become the subject of in-depth study by many SEO-ers. Based on the accumulated experience, the editor believes that title naming is the essence of the key points in SEO content editing, and it needs to be carefully grasped. The editor here also talks about some of his feelings about the "title".
1. Conventional title
Conventional titles are the standard for many SEOer propositions, which can simply reflect the views expressed in the article. SEOer propositions often use the Baidu drop-down box and search box to determine conventional titles, such as: website external link construction. The advantage is that it satisfies the search behavior of a wide range of people.
2. Numerical title
The digital title is to use numbers to summarize and summarize at a macro level. Users can clearly understand the key points of the article content from the title. SEOers often summarize and explain based on their own experience, such as: 5 practical methods for building external links. Such headlines are more persuasive, and the numbers speak volumes about the unpretentious nature of the message itself. At the same time, users can also compare the title with what they have read before.
3. Locked title
Locking titles mainly provide targeted display by narrowing the scope. The narrowing range here specifically refers to locking time, locking people, and locking location. For example: free shopping from 14:00-16:00, SEOer comes to talk about his ideas, Chongqing SEO. Locking titles are widely used to accurately identify targets and improve conversion rates.
4. Question-type titles
A good question-type title is enough to arouse the curiosity and resonance of users. For example: Do you want your website traffic to increase dramatically? When users see this kind of title for the first time, they can’t wait to solve their questions. For this reason, there will be a behavior of continuing to click and browse.
5. Event-type titles
Event-type titles are often named after a hot event during this period. For example: iPhone 5 will be launched in October and it is said that Apple has started internal testing. Keywords in event-type titles are often only active for a period of time. Over time, this type of title will receive less and less traffic.
6. Hype headlines
Hype headlines mostly appear in the news, but many SEO-ers also take advantage of people's tendency to gossip. Hype headlines generally include: exaggerated and made out of nothing. For example: your website traffic surges in one day, and Fengzhi gets remarried again. Presumably this type of title captures the psychology of most people, and of course the traffic it receives will not be small.
Small summary
The editor here briefly analyzes the meaning of six types of titles. At the same time, various title forms will appear in practice. They all complement each other and can be used each other. It is even more necessary to make rational use of titles, which requires SEOers to continuously accumulate experience. I believe that breakthroughs in titles will inevitably lead to a surge in traffic.
The article is written by Chongqing SEO ( http://www.seoread.org/post/title-writing.html ). When reprinting, please indicate the source in the form of a link.
Editor in charge: Chen Long Author Yang Nanqiang’s personal space