At the end of the Han Dynasty, the Yellow Turban Rebellion broke out and the world was in chaos. Cao Cao took control of the court, Sun Quan supported Soochow, and Liu Bei, the shepherd of Yuzhou, the clan of the Han Dynasty, heard Xu Shu and Sima Hui say that Zhuge Liang was very knowledgeable and talented, so he, Guan Yu, and Zhang Fei brought gifts He went to Wollongong in Longzhong (now southwest of Xiangyang City, Hubei Province) to ask Zhuge Liang to come out to assist him. It happened that Zhuge Liang was out that day, and Liu Bei had to go back disappointed. Soon, Liu Bei, Guan Yu and Zhang Fei braved the heavy snowstorm to invite him for the second time.
-----Baidu Encyclopedia: Allusions about Visiting the Thatched Cottage
I won’t copy them all. I don’t think there are many people who don’t know this story. Visiting the thatched cottage is the best manifestation of Liu Bei's thirst for talent. Liu Bei is equivalent to many business owners or managers today. Then Zhuge Liang is naturally the talent they urgently need. I think this idiom is more appropriate when used in our SEO industry. There is currently a shortage of a large number of professional SEOer talents. I am talking about SEOers, not SEO workers. The fundamental difference between the two is: skills + qualities. Posting external links and writing articles every day can only be regarded as SEO workers. So what inspiration can the story of visiting the thatched cottage give us? Can we also become Zhuge Liang? Of course, there are only a few people as wise as Zhuge Liang.
For business owners or managers: The most expensive thing in the 21st century is talent, and training within the business or company cannot be neglected.
This is certainly unquestionable for large companies, but many small companies have limited resources and funds. The company's internal training is actually useless. Take SEO as an example, although it seems very simple. Think about it, it’s just about sending out links, but no one can explain many basic SEO knowledge, such as website URL standards and website 404 pages. However, you can ask Baidu for these. I feel that asking Baidu is not as good as asking someone to explain it in depth. Furthermore, children who are new to SEO may not look for this information and don’t know how to use the Internet to learn things. After all, many of them are fresh graduates. Over time, many newcomers will feel that SEO is boring and simple. I even think that it’s OK to just send out external links and update the website. It seems that I can't learn anything, so I want to change jobs. To be honest, it is not easy for small companies to retain people. On the one hand, the salary and benefits are incomparable, and on the other hand, there is nothing to learn. Liu Bei's eagerness for talents, I don't think any boss or manager can reach this level now, right? In my humble opinion: If you want to seek talents, it is better to cultivate them yourself.
For SEO friends: Appropriate hype is a good marketing strategy.
This is very useful in interviews. As the saying goes: "Before you see the person, hear the person first." Letting the interviewer know you before the interview will undoubtedly be beneficial to the interview. Friends who are doing SEO all know the SEOWHY forum, which has an SEO talent pool. In fact, many headhunting companies and recruiters go there to look at other people's resumes. In fact, the best way is to use Baidu to let recruiters find you. It is very simple to insist on writing soft articles every day. Be sure to leave your contact information at the end of the article. These soft articles can not only obtain external link resources, but also help you build a "personal brand".
For website optimization: "Visit the thatched cottage" is the goal and execution ability.
Before taking action, set a goal first, and divide the big goal into many staged small goals. Then move forward step by step, and finally complete the expected plan. Liu Bei knew that if he wanted to conquer the world, he must be assisted by a talented person with great wisdom. And this person is Zhuge Liang, so Liu Bei must get this person. Therefore, he deigned to condescend and went to Zhuge Liang's thatched cottage in person three times. I think if Zhuge Liang is still not seen for the third time, Liu Bei will still look around the thatched cottage... Friends who are SEOs, do you lack goals and execution? The goals set are SEO thinking, and the process of completing the goals depends on execution. . If you want to rank on the first page, you should first rank on the second and third pages. Well, today is the Three Kingdoms SEO Series (1): Visit the Thatched Cottage, welcome to buy bricks! QQ: 398547112
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