After writing "Should we care about Baidu weight?", I thought about it and felt that it is necessary to provide a more in-depth explanation of the concept of Baidu weight. Baidu weight can give you a reference, but it cannot be trusted! But "Baidu weight" is real. It is Baidu's overall evaluation of a website, such as Google's PR, Sogou's SR, etc., which are all understandable. The same meaning and concept of weight is the rating of a website. Generally, Baidu will make a comprehensive evaluation of the website from a series of visible and invisible details such as the originality of the website's content, user stickiness, external links, etc. For different websites, Baidu's evaluation factors for the industry or type will be different. Therefore, the method you use when optimizing site A is not applicable to site B. Next I will explain my views:
1. Basic performance of “Baidu weight”
1. Website inclusion status in Baidu
Many people say that their websites or blogs can achieve "secondary sales" on Baidu. What does this mean? It means that the website has high weight and high trust. Baidu spider crawls your website very frequently. Generally, this situation will mostly occur on news websites.
Generally, the way to query Baidu's collection is to use "site:" + url, but the query results are inaccurate, including the sorting, which is Baidu's arbitrary ordering. There is no need to worry about whether your collection is low. The homepage sorting is Not forward. If you install Baidu Statistics, you can see the real data collected by Baidu in your statistics background.
2. Baidu snapshot
Every web page included by Baidu will have a plain text backup on Baidu, called a "Baidu snapshot".
Baidu is faster and you can quickly browse page content through "snapshots". The snapshot of my SEO blog shown in the picture above is "2012-5-7", so this is a relatively normal phenomenon. If the difference is 3 days, or a week, or even longer, then my friend, you are in optimization It’s time to come on. If the snapshot stagnates on a certain day, it means that the weight of your website is quite low and has reached a low point.
3. Website ranking
Relatively speaking, a website with a high weight will rank higher for keywords, and the number of related keywords will rank higher, such as long-tail keywords.
2. Factors affecting “Baidu weight”
As for the factors that can affect the Baidu weight of a website, they are also some experiences I have accumulated through many years of SEO practice. I don’t know if they are correct. If there are others, you are welcome to add:
1. The breadth of external links to the website and the number of external links to the website.
2. Internal links of the website.
3. Whether the website content is original.
4. The age of the website domain name.
5. Update frequency of website content.
3. Reasons affecting the decline of “Baidu weight”
1. Optimize cheating methods and be judged by Baidu;
2. Factors such as server instability and slow speed;
3. The site is over-optimized; (this is why it is said that "water can carry a boat but also capsize it")
4. The website structure imitates other websites too much;
5. Website content collection;
6. Frequent website revisions;
7. Frequently change the title of the website;
8. Being framed by others.
As the weight increases, it will also decrease, but as long as you follow the "Baidu Search Engine Optimization Guide 2.0" launched by Baidu and the latest "Web2.0 Anti-Spam Detailed Strategy", there will be no problem.
Please indicate the source when reprinting, thank you!
This article is reprinted from: Changsha SEO — Xue Feng’s blog
Link address of this article: http://www.xuefeng-blog.com/?p=750
(Editor: Yang Yang) Personal space of the author Xue Feng