Yesterday, Baidu couldn't be opened. I thought there was something wrong with my computer or I couldn't access the Internet, but I found that other websites opened normally. Later, I saw a report on Baidu being attacked by Iranian cyber forces on Sohu News, and I realized that Baidu had really been hacked. Yesterday, many colleagues were talking about this matter. Some said, "Why can't I access Baidu? How can I search for things?" Some said, "I can't access Baidu, how can I work?" etc. Many friends also sent messages through QQ. Said, Baidu has been hacked, what should I do? It can be seen from this that most people have become extremely dependent on Baidu, the number one Chinese search engine.
It was reported today that Baidu lost 7 million yuan yesterday. This does sound like a very big number. It seems that Baidu was hacked and caused a lot of losses to Baidu. However, I don’t think so. I think this is exactly the case. It is a successful event network marketing done by the media and netizens on Baidu.
Major newspapers and media and portal websites reported extensively on the Baidu hack, making the word "Baidu hack" a hot search topic yesterday. The more people pay attention, the stronger the online marketing effect. Let's think about it. , if there is a problem with other search engines, such as Google China, Sogou, and Soso, will so many people pay attention? There will definitely not be too many people interested in this news, and there will be no marketing value.
Generally speaking, Baidu has won the hearts of users in the field of Chinese search. If you look at Baidu, you will know that it has become the best symbol and advertising slogan of Baidu. These are unmatched by other Chinese search engines. This time There is no doubt that the "Baidu was hacked" incident was an accidental event, but using this accidental event to create a successful online marketing is indeed worth thinking about.
Reprinted from Wangying Online: http://www.ispop.com.cn/wy/sjyx_576_2010-01-13/7243533784099.html