Search engine optimization is website optimization based on written rules. Whoever makes an optimization plan that is more in line with search engine rules will have a higher ranking in the end. Therefore, in the Internet exposure position based on search engines, there is no eternal number one, but only the continuous innovation and upgrading of technology and the survival of the fittest in rankings. How does a website win a place among them? The key lies in whether it can outperform the rest of the pack with optimization techniques. In actual operations, every day some old sites are defeated, and some new sites catch up. Why can a new website challenge those homepages that only have ten fingers? What’s more, it has to do the optimization details that no one knows. Otherwise, how can the same optimization method stand out? Win in the details, Shanghai website production company Pilot Technology The following content is further analyzed:
1: Title optimization details
How much do you understand the title? If you are a professional SEO, you know that the length of the title should not exceed the effect that the search engine can display. Although long title search engines will use ellipses instead, it is still not good when it comes to optimization. For example, do you know why A5 submissions require titles to be no longer than 22 words? It is concise and eye-catching, and there are optimization plans included.
On the other hand, have you ever paid attention to the optimization of delimiters in titles? Common delimiters generally include "|" vertical bars, "-" connectors, "——" dashes, "_" underlines, and even spaces. But which one is better or worse for journalists? What the author wants to say is that "_" and spaces are more conducive to the reorganization of keywords in titles. Although other separators can still be freely matched with search engine keywords, they can be used in actual optimization. It can be seen that the optimization effect is not as good as the former. Even Baidu itself uses "_" as a separator? As for separators such as vertical bars and dashes, they are mainly used to distinguish the main title from the subsidiary title.
Have you ever paid attention to the "," comma in the title? It is usually used to separate articles when writing articles, but the author prefers to use spaces instead. Binary believes that "," appearing in the title will hinder inclusion. Of course, the last point is just personal analysis and speculation.
2: Detailed optimization of H tag
Have you optimized H tags? How much do you know about how to optimize? If you don't know anything, listen to Binary and finish this topic.
The H tags that can produce effects in optimization are "H1, H2, H3", among which the H1 tag is the best, followed by the others. But things are rare and expensive. For H1 tags, generally in web optimization, each page can only appear once. Don’t worry about why, it’s just that, H2 and other tags can appear multiple times. Among them, H1 is often used in the title of a single-page article, and H2 can be placed in the logo. If there are multiple titles on the list page, use H2 for the title and H1 for the logo.
Three: Diversity of friendly links
Webmaster, how do you make your friendly links? Is it a single description text, or is it a diversified description text? Friendly links are a great treasure of external links, and they play an important role in search engines that cannot be ignored. How to achieve the best effect? In the early optimization process, a single description text can be used, but in the process of keyword promotion, it is necessary to pay attention to a variety of description texts to promote the ranking of different keywords.
Four: About GG and Baidu Maps
At present, most CMS programs have accompanying functions, but there are still many programs that do not have such functions. If you find that it does not exist during website construction and optimization, you should take the initiative to add it. The unified name is: Sitemap.xml.
Five: Image optimization in content
After inserting a picture into the content, do you just use it as an attractive decoration? What the author wants to say is that pictures can still be used to attract the attention of spiders. The key is to make a lake tour of the picture, such as Adding the attribute <img src="www.*****.com" alt="What is SEO optimization"> is the most typical example. For perfect optimization, it should also include: "src, width, hight, alt ", title" five tags, the all tag is the most important one. This chapter is written here for now. Binary Network will join hands with Shanghai website construction company Pilot Technology ( http://www.joyweb.net.cn ) to list it as a topic in the future. Further detailed divisions will be encountered in the optimization process. If you are interested in the details, you may wish to collect them.
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